Tips for when and how to use Feed Rules in Google Merchant Center
With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance.
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Digitizing traditional marketing methods to compete in local search
Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning.
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Google’s AMP Viewer: the Tinder UX for content?
Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.
The post Google’s AMP Viewer: the Tinder UX for content? appeared first on Search Engine Land.
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Google has updated the AdWords ad preview tool for expanded text ads
The view now includes sample ads and separate views for mobile and desktop.
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The unexpected impact of Google automated ad extensions
What are automated extensions in AdWords, and how can they impact your PPC analytics and ad performance? Columnist Michelle Cruz explains.
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Search in Pics: Google’s upcoming birthday, Bing 20% share balloons & fruit bar truck
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing Ads balloons for 20% UK marketshare: Source: Twitter Google Brazil…
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European court says linking to illegal content is copyright infringement
The facts of the present case were egregious but the law created by the court is bad for the internet.
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SearchCap: Google widget links, ads & SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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6 data visualizations in the new AdWords that will save you a ton of time
New graphs make it possible to see and analyze data in seconds rather than hours.
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Here’s a script that copies AdWords extensions to all your campaigns
Columnist Dan Gilbert shares another script from Brainlabs that will copy your AdWords extensions across different campaigns.
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5 ways ads are killing your site (& SEO)
We often don’t consider the impact our website’s ads could have on organic search visibility, but columnist Kristine Schachinger explains why too many ads can be a bad thing for users and search engines alike.
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Google reminds webmasters that widget links are against their webmaster guidelines
Don’t be surprised if a new wave of unnatural link penalties are sent out via the Google Search Console for widget links.
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SearchCap: Google web reviews, security reports & Penguin update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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MarTech Europe is just 2 months away, don’t miss out!
We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and…
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Should you still be using an SEO enterprise platform?
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.
The po…
SEO Six Sigma: 5 ways to scale your enterprise operation
Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can help.
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Google adds ‘Reviews from the web’ to critic reviews in local search results
To be considered for inclusion, sites will need to use review snippet markup.
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Start of the 2016 Paralympics gets a Google doodle
With events scheduled to last through September 18 in Rio, this is the first Paraolympics hosted in a Latin American city.
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How many days has it been since the last Google Penguin Update?
Caught by the Penguin anti-spam filter and fixed your site? Here’s how long you’ve been waiting for a chance to be released.
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Google Search Console improves Security Issues reports
The revised security reports in the Google Search Console promise to provide more specific explanations and insights into the issues.
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