Results from the Local SEO Ranking Factors Study presented at SMX East
Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016.
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Search in Pics: Google nougat, donut board, AdWords lollipops & Yahoo cookies
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google AdWords lollipops: Source: Instagram Google donut board: Source:…
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Local SEO now has an organic ROI tracking method
Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search.
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AMP is one year old and growing fast, will it ultimately trump responsive design?
There are now 600 million AMP pages on 700,000 domains.
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Take back control of your content
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, US marketing…
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SearchCap: Google AdWords payday loans, organic results study & Viv
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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After 4 months & 125M+ pages indexed, where are we with AMP?
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
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Report: Number of Google organic blue links results drops from 10 to 8.5
Searchmetrics released their 2016 study on universal and extended search results showing some surprising changes in the Google user interface and results.
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Why are payday loan ads still showing on Google after the ban?
A deep look at how the payday loan industry is able to keep advertising despite Google’s policy changes.
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The 7 best ad and landing page elements to boost online conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
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PPC + SEO = match made in marketing heaven
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
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Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date
Keep your ad extensions up-to-date and applied everywhere with the latest AdWords script from columnist Daniel Gilbert at Brainlabs.
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Buying Viv, Samsung makes its “me too” virtual assistant play
Like Siri, Viv sells itself before its ambitious product vision is realized.
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SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets appeared first on Search Engine Land.
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AdWords Editor now supports more ad formats, device bidding
Advertisers can create and edit Gmail ads and more in version 11.6.
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How to check which URLs have been indexed by Google using Python
Google Search Console can help you determine which of your website pages are indexed, but what about identifying the ones that aren’t? Columnist Paul Shapiro has a Python script that does just that.
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Infographic: 11 amazing hacks that will boost your organic click-through rates
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
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Give Google a break: Tackling paid links is harder than you may think
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.
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Google My Business testing advanced verification process for spammy map categories
Google tests a new spam prevention technique for local results called advanced verification. It uses a third-party company to verify the business.
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Google Home responding with featured snippets
Ever wonder how Google Home will source, aka link to, the website it pulls the answer for your queries from? This video shows it off.
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