SearchCap: Bing black friday deals, robots & ad customizers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Fun with robots.txt
Columnist Patrick Stox provides some dos and don’ts for creating your robots.txt file — along with examples of companies who have gotten creative with their files.
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The trouble with truth
Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.
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Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars
Ads link to Black Friday circulars from major retail chains.
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Ad customizers just got a whole lot more powerful
Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.
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SearchCap: Google rich cards, AdWords store visits & fake news
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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The future of paid search buying
Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key.
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Social Media Marketing 3.0: Best practices for ramping up social ROI
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show…
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Why Google might not be able to stop “fake news”
Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it.
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Google is testing images in Sitelink extensions
Spotted on mobile, the extensions display in a swipeable carousel.
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US Presidential election data: searcher intent vs. demographic polling
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
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Link building is (specialized) marketing
Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.
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Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday
The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors.
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Google Rich Cards expand to local restaurants and online courses
Google updated their structured data documents to support new rich cards and their suggestions around AMP HTML.
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SearchCap: Google Home Services ads mobile, live popular times in Maps & SEO KPIs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Home Services ads mobile, live popular times in Maps & SEO KPIs appeared first on Search Engine Land.
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Google Maps adds a live view for popular times at venues
Google Maps makes the popular times feature work in the now, with a real-time view.
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Setting SEO KPIs for small manufacturing websites
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns.
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Google Home Services Ads roll out on mobile
The ads, which are also being tested on desktop, feature service area maps.
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3 next-level Yelp tricks for business owners
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score.
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SearchCap: AdWords price and promotion extensions & a Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: AdWords price and promotion extensions & a Google Doodle appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.