Search in Pics: Google wine gift, holiday staircase & Google paradise store
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Paradise store: Source: Instagram Google holiday staircase: Source:…
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SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth
Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers.
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Organic Search Party: Our Top SEO Columns of 2016
Which stories got the SEO community fired up this year? Check out Search Engine Land’s top “All Things SEO” and “Link Week” columns of 2016 to find out!
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Why Google shutting down Map Maker should terrify SMBs
Contributor Joy Hawkins warns about the likely unintended consequences of Google’s impending shutdown of Map Maker, calling for the search giant to create more transparency.
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Google launches a new look for recipes in the mobile search results
Google launched a new way to find new recipes for your New Years feast. The new recipe results are seen on mobile search.
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What you’re missing with SEO that will make a world of difference
While long-term efforts are SEO mainstays, contributor Julian Connors suggests more short-term reactive strategies can also have significant rankings impact.
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Google logo for Charles Macintosh, the Scottish chemist who invented waterproof fabric
Google celebrates the 250th birthday of Charles Macintosh, who invented the Macintosh raincoat in 1823.
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2016: The year in paid search (A year of massive change!)
This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile’s now-dominant contribution to search.
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Amazon begins testing Product Listing Ads on AdWords
For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test.
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Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles
Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them.
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SEM’s legit: Our top paid search columns of 2016
Expanded text ads, the removal of the right rail in SERPs, and many other changes dominated the PPC world this past year. Read on to see Search Engine Land’s most popular paid search columns of 2016.
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Is Google’s AMP carousel working? (Or, SEO insights from Kanye West)
Publishers are asking questions about the effectiveness of Google’s AMP carousel. Columnist Barb Palser analyzed 235 million AMP search impressions to find answers.
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Improve search rankings and increase productivity with local marketing automation software
Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve searc…
Google Search Console warns of nonsecure collection of passwords with upcoming Chrome browser release
Have a login form on an HTTP URL? You will need to switch it to an HTTPS URL if you want to avoid security warnings in Chrome in January.
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3 ways in-house do-it-yourselfers can prepare for PPC management
So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do? Columnist Pauline Jakober offers tips on how to get up to speed.
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Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land’s 10 most popular local search columns of the year.
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Where’s Santa Claus? Your 2016 guide to Santa trackers from NORAD & Google
Here comes Santa Claus, here comes Santa Claus … but where exactly is he? Our guide to Santa trackers helps you locate Jolly St. Nick in a flash.
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‘Tis the season! Google spreads more cheer on Day 2 of its Holiday 2016 doodle series
For Christmas Eve, Google’s Day 2 Holiday Doodle has the Google letters making hearts and smiley faces on fogged up windows.
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Google’s top results for “Did the Holocaust happen” now expunged of denial sites
Initial fix merely bumped denial site down, then failed to work consistently. Now the denial site is gone from first page of results.
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SearchCap: 2017 SEO, Google holidays & our top stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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