3 steps to overcoming site issues that impact performance
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues.
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Google site search is on the way out. Now what?
With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives.
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Google Posts now gives museums, movies, musicians & sports groups dedicated space in search
Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment.
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How to Use Network Data to Turn Bad Inputs into Gold
If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. Raab and John Hurley as they…
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SearchCap: Google search shortcuts, exact match & local entities
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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4 reasons you should attend MarTech this May
Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1….
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SMX West keynote: Google talks about ranking, more in Google Assistant
Google’s Jason Douglas shares what marketers and developers need to know about Actions on Google.
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Google’s new tappable shortcuts eliminate the need to search on mobile
Rolling out today on Google’s search app and mobile site, the shortcuts offer quick answers on weather, sports & entertainment info.
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Seriously, Google, can you just make exact match exact?
In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control.
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Why and how entities are shaping location marketing
What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.
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SearchCap: DMOZ officially closes, Google dilutes Exact Match in AdWords & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Twiggle offers plug-and-play semantic search to online retailers
Company says its sophisticated search can be implemented without replacement of existing enterprise search.
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Google thaws (a little) on defamation cases
Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation.
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SEM account management: How to improve account performance
In part two of his three-part series on SEM account management, contributor Ted Ives discusses how to keep your PPC campaigns running smoothly and performing well.
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Google: Hacked sites increased 32% in 2016
Google is encouraging webmasters and site owners to verify their sites in Google Search Console to help both prevent and fix website hacks.
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Spring equinox 2017 Google doodle marks 1st day of spring in the Northern Hemisphere
Today’s animated doodle ushering in spring shows a mouse at work, completing its spring cleaning rituals.
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What happens when Google pushes into branding and messaging?
As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding.
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DMOZ has officially closed after nearly 19 years of humans trying to organize the web
The closure marks the final end of a chapter of humans trying to organize the web.
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Google to further dilute exact match in AdWords; will ignore word order & function words
Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords.
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SearchCap: Google warrant, PPC teams & AMP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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