Images: Your easiest page speed win
Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization.
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Search in Pics: Original Googlers, Google farm room & room taken over by flowers
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google room taken over by flowers and leaves: Source: Instagram Google…
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SearchCap: Google Home users, Apple expands search ads & Google suggested video clips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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2017 SEM growth hacks: Monster growth from brand protection
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even w…
SEO & intelligent content: Discovery, connection and improved performance
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle.
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Obsessed with SEO & SEM? Meet thousands of others like you at SMX Advanced
Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal meeting. Why should you attend? SMX Advanced is the only confere…
Google Home can now support and distinguish up to six separate users
The new feature, which rolls out today, enables multiple users to receive personalized results.
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Google tests ‘suggested clip’ in search results where video jumps directly to the answer
Google wants to help you skip video introductions when searching for “how to” queries and jump you directly to the answer in the video.
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Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”
The post Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research appeared first on Search Engine…
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Apple expanding successful Search Ads to three new English-speaking markets
Ads will begin serving in the UK, Australia and New Zealand on April 25.
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SearchCap: Google webspam report, Bing Ads Editor update & Ripoff report in Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google webspam report, Bing Ads Editor update & Ripoff report in Google appeared first on Search Engine Land.
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Bing Ads Editor gets Review Extension support, better keyword import & more
New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences.
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Here’s a script that copies audiences to all your campaigns
Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns.
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Is Ripoff Report subverting Google take-downs?
Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back.
The post Is Ripoff Report…
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SEO & website design: Everything you need to know
SEO is important to any business that operates online, but many don’t realize that search engine optimization needs to be built into the web design process — not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO a…
Google: We sent 9M web spam messages in 2016, more than double 2015 total
While more messages were sent, Google said they received less than half the 2015 number of user-generated spam reports in 2016.
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4 tips to maximize content marketing performance
Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice.
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The Secret to Driving Facebook and Display Ad ROI
Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. Join digital advertising and call conversion experts from Brandmuscle and DialogTech to learn proven strategies that will improve ROI and…
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SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle appeared first on Search Engine Land.
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New Google Earth delivers guided tours, 3D images & an ‘I’m feeling lucky’ feature
It’s currently only available on Chrome and Android, but Google says its latest version of Google Earth will soon roll out on iOS and other browsers.
The post New Google Earth delivers guided tours, 3D images & an ‘I’m feeling lucky’ feature appeared first on Search Engine…
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