Search in Pics: Marissa Mayer’s Yahoo birthday, Bing soccer match & Google stylish offices
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. On Marissa Mayer’s birthday, Yahoo decorated her office: Source:…
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SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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WSJ: How Siri went from virtual assistant market leader to laggard
Internal cultural issues and employee departures have impacted Siri’s evolution.
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Voice search becomes voice action: A key talking point at SMX London
Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare.
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LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.
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What you need to know about Referrer Policy
Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links.
The …
SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Who should optimize content: SEOs or content writers?
Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization.
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Google has officially rolled out a new tab-based local panel with quick access to reviews
Users can toggle between a local listing’s overview details and their reviews in the Google search results.
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Pleas…
The AdWords 2017 roadmap is loaded with artificial intelligence
What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.
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Grow Customer Lifetime Value with People-Based Search Marketing
It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire…
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SearchCap: Bing Ads management, Apple Maps updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Beginners’ guide to Bing Ads management
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.
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Beyond SEO: Managing the management
You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it’s important to know how to deal with people and provides tips for doing so effectively.
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Apple Maps adds indoor mapping for malls and airports, Do Not Disturb mode
Google and Bing already offer similar indoor maps.
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Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition
MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the…
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Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free
Despite less traffic, paid subscriber conversion said to be up fourfold.
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SearchCap: Retail SEO, B2B searches & green Google logo
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches
In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing.
The post Three ways B2B manufacturers can capitalize on ‘Made in the…
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Google logo goes green to promote the company’s first official environmental report
Today’s animated Google logo leads to 72-page report outlining Google’s commitment to environmental sustainability.
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