Google won’t add featured snippets analytics in Search Console
Don’t bank on Google sharing any data on how your website is being used in the featured snippets.
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SMX Advanced keynote: Google explains mobile-first, featured snippets data & more
Google’s Gary Illyes sits down with Search Engine Land’s founding editor, Danny Sullivan, for a keynote conversation covering a wide range of Google- and SEO-related topics.
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ICC Champions Trophy 2017 Google doodle doubles as video game for Cricket fans
To celebrate this week’s ICC Championship tournament, Google designed a digital game of crickets playing… cricket.
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SEO and content convergence: Making the most of moments that matter
Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated.
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Yet another study shows featured snippets lead to significant drops in organic clicks
With Google showing more and more featured snippets, more studies are coming out showing how they impact the core web results.
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How to check if you’ve screwed up your AdWords account, v.2
Columnist Daniel Gilbert shares an updated version of an AdWords script that scans your account to identify some of the most common issues, including misspellings and outdated seasonal ads.
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The role of traditional public relations in SEO
Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area.
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SearchCap: SEO success factors, Google News spam, Bing Ads device bidding
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Gboard for Android gets new ways to search for emojis & phrase suggestions
The Android version of Gboard will now anticipate what phrase you’re about to type and offer possible suggestions.
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4 reasons your PPC programs can fail
Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure.
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The Periodic Table of SEO Success Factors: 2017 edition now released
Mobile, direct answers & site speed factors gain greater weight.
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Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns
The update brings Bing Ads in line with Google AdWords device bidding.
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Google News spammed with drug spam, dating sites & more
Beware: The Google News health section is now filled with a lot of hacked content and spam.
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Compare 9 paid search campaign management tools
Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report…
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Google Posts for small businesses moves to Google My Business
Google has moved the management location of Google Posts and the company hopes to expand Posts to more businesses and organizations.
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SearchCap: AMP, YP SEO product & PPC budgeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: AMP, YP SEO product & PPC budgeting appeared first on Search Engine Land.
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Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO product
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months.
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Learn 3 proven methods for winning additional PPC budget from your clients
Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan.
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Is AMP the answer to format fragmentation?
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.
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How to stop worrying about Google updates
Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to l…