What advanced SEOs need to know about algorithm updates
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google.
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Father’s Day 2017 Google Doodle brings back the cactus family from Mother’s Day
Google’s Father’s Day doodle shares the same cactus-themed artwork that was used for its Mother’s Day doodle in May.
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Susan La Flesche Picotte Google doodle pays homage to 1st American Indian to earn her medical degree
Known as “Dr. Sue,” Google is giving the public health advocate prominent placement on their homepage on what would have been her 152nd birthday.
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SearchCap: EU to fine Google, SEO reputation & PPC planning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Report: 14 marketing automation vendors profiled — updated for 2017
With the most up-to-date research, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors;…
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SEO: The missing piece in brand protection
Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online.
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EU sources say $1.17 billion antitrust fine against Google coming in weeks
Shopping search penalty is the first of three potential fines against the company.
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PPC strategy: Planning beyond the click
Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience.
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Search in Pics: Google scary room, a lion chair swing & Bing hot air balloon
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s scary room: Source: Instagram Bing hot air balloon: Source:…
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SearchCap: WordPress AMP & Google fake reviews issue
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Dear Google: 4 suggestions for fixing your massive problem with fake reviews
Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.
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Setting up and testing AMP for WordPress: A quick 7-step guide
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users.
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SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Bing Ads piloting in-market & custom audience targeting
Bing Ads is actively working on building out its audience targeting capabilities.
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How Pinterest has developed computer-vision technology to power visual search for users and brands
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting.
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2017 growth hacks: Optimizing organic market share
Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance.
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Why ‘good’ isn’t good enough in Google Shopping
Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace y…
Google’s mobile-first index likely not coming until 2018 at earliest
At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index.
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SearchCap: Google featured snippets, Yext app directory & more SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Yext launches app directory with 26 partners for two-way data exchange
Data integrations span a range of categories and partners.
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