Consumers over bots: Why site crawlers don’t hold all the answers
Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis.
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Google image search now shows videos and recipes
Google video structured data schema now supports image and recipe information.
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SearchCap: Google My Business dash, AMP for SEO & duplicate ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google tests a Google My Business dashboard within the web search results
Google is testing a method to get more business owners to update their data within Google My Business.
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Key notes on optimizing for voice search: Conversation, content and context
Voice search is growing in popularity, yet many search marketers still don’t have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future.
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AMP for Advanced SEOs: SMX Advanced insights
Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages (AMP).
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Attack of the clones: Here’s a script to fight duplicated ads
Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there’s a script for that.
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SearchCap: Google menu list, Bing popular content & paid mistakes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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5 common mistakes made by B2B paid search novices
Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot.
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4 tips for becoming a content-producing machine and generating more organic traffic
Producing great content is challenging enough, but creating lots of great content on a regular schedule can be overwhelming for many marketers. Contributor Jeremy Knauff lays out a system you can employ to achieve your content creation goals.
The pos…
Eva Ekeblad Google doodle celebrates scientist who made flour & alcohol from potatoes
Born on this date in 1724, Ekeblad was the first woman elected to the Royal Swedish Academy of Sciences.
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Google adds menu tab to restaurants’ local panel
Google is now adding more tab options to the local panel. Not only do we see an overview and reviews tab, but now a menu tab and others.
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Bing adds ‘Popular Content’ search results snippet section
Bing has a new carousel snippet feature that shows you the most popular content on the site. Is it too much?
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SearchCap: Bing Ads keyword tool, SEO cost & Twitter AMP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing Ads keyword tool, SEO cost & Twitter AMP appeared first on Search Engine Land.
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Bing Ads retiring Campaign Planner in favor of Keyword Planner
Keyword Planner will take over at the end of July and offer most of the same capabilities.
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Your 6 new ways to use location targeting
Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns.
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How much does SEO cost?
How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing.
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Twitter ramps up AMP
With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their AMPs.
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Search in Pics: Bing rounders bats, Google hopscotch & Firefox billboard
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Mozilla takes a jab at Google’s Chrome: Source: Twitter Google…
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SearchCap: Google Maps accessibility, Google Posts expire & link problems
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Maps accessibility, Google Posts expire & link problems appeared first on Search Engine Land.
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