NPR survey: Americans love their smart speakers, 42% call them ‘essential’
There may already be 20 million virtual assistants in US households.
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SearchCap: Google Instant dies, AdWords call bids & Google legal issues
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google has explained how you can remove your AMP content from Google search
Not that Google wants you to take these steps, but if you really wanted to drop supporting AMP on your site, here is how to do that.
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How to test (and perfect) nearly everything in PPC
Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing.
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Google intros new call bid adjustments in AdWords
The new “interaction” option can be used to adjust bids to get call extensions to show more or less often in mobile search ads.
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3 reasons SEO belongs at the beginning of a project, not the end
Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar.
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Google has dropped Google Instant Search
Several years after Google launched Google Instant, they are killing the default search feature to bring search more inline with mobile devices.
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Google fighting local battles over global control of its index in Canada, France
Regulators and courts seek to assert authority over global search results rather than limit decisions to their own countries.
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SearchCap: Google autoplay videos, SOS alerts, Sitelinks update & GOOG earnings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google officially changes Sitelinks design to carousel format
After a year of testing, we now have a carousel format for the Sitelinks interface in the mobile Google search results.
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Google adds new SOS Alerts to search and Maps as part of its crisis response features
For search, the alerts will display at the top of results related to the incident or crisis location. In maps, there will be a tappable card with relevant details.
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Meet the fake news of the online marketing world (that Google loves!): Review sites
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones.
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The psychology of search: Unleashing the power of connection
There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.
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Google adds vacation rentals filter to hotel search results
Now filter your hotel searches in Google for vacation rentals directly in web or hotel search results.
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Building ROI-focused SEO strategies: A framework
How can we, as SEOs, do better for our clients? Columnist Chris Liversidge has his own framework for mapping SEO strategy down to hard-dollar impact.
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Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income
Aggregate paid clicks were up 52 percent but CPCs were down 23 percent.
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Google confirms testing auto-play videos in the search results
Google is running a small experiment where they automatically play videos in the knowledge panel. This is a shocking move by Google but the test does not mean this will be rolled out to everyone.
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SearchCap: Sundar Pichai promotion, content hoarding & Quora’s ad platform
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google CEO Sundar Pichai joins Alphabet board
During his tenure, Google’s stock has increased from roughly $650 to $995.
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Got amazing content but no leads? 5 ways to rethink your paid strategy
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts.
The post Got amazing content but no leads? 5 ways to rethink yo…