Google My Business now lets businesses edit their listings directly in search results
After months and months of testing, Google is rolling out inline editing in search for local businesses.
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Google officially adds AMP based featured snippets to mobile search results
Now AMP pages can rank in Google’s position zero but Google says AMP is still not a ranking factor.
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Accelerated Mobile Pages: Is faster better?
Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publ…
Ad-jective Analysis: Look deeper into your AdWords search queries
Wondering how ad performance varies based on your word choices? Columnist Daniel Gilbert shares an AdWords script that can help you to determine which adjectives are your highest performers.
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Optimize your GDN accounts with more hidden gems
Looking for creative ways to optimize your Google Display Network (GDN) campaigns? Columnist Pauline Jakober has some suggestions for minor, overlooked optimizations that can move the needle.
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Expand your search marketing knowledge with an SMX Workshop
SMX workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. Choose from one of six amazing options and join us on Monday, October 23 to attend. All pre-conference workshops will be held at the Westin Times Square in NYC. Each workshop provides: a full…
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5 steps to creating a more efficient link-building campaign
Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process.
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Labor Day Google doodle inspired by art created during The Great Depression
The doodle mirrors murals from the Federal Art Project, part of the Works Progress Administration program founded in 1935.
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Google adds trending searches and instant answers to iOS app
Google adds previously introduced Android search capabilities to iOS app.
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Critical tips for navigating difficult client relationships
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results.
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Content marketing & SEO: The scalable way to be in the right place at the right time
Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together.
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Search in Pics: Nooglers smiling, Google pizza making & charging docks
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Nooglers, new Googlers, ready to work: Source: Instagram Google charging…
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Evaluating PPC talent, part 2: The test
In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business.
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Why microsites aren’t always ideal for SEO
Microsites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.
The post Why microsites aren’t always ideal for SEO appeared first on Search Engine Land.
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