8 simple ways to utilize a blog to improve SEO results
Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains.
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Four brand-building activities that lay the foundation for SEO
Columnist Brian Weiss explains why a strong brand is necessary to ensure that your SEO efforts can reach their full potential.
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Google brings local lead generation to Google Assistant and Google Home
The company taps HomeAdvisor and Porch to provide local contractors through a multistep voice-driven interaction.
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Google facing $1 billion in potential liability with UK class action
The case stems from bypassing the cookie-blocking settings on the iPhone’s Safari browser in 2012.
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SearchCap: Google audiobooks, local spam & SEO metrics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Law firms spamming Google My Business: Don’t trust your money or your life to them!
Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical.
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My 12 most important SEO metrics to monitor
How do you measure success within your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks.
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Google book search now includes audiobook results
Search results will show books available on audiobook apps.
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LaterPay offers first paywall platform for AMP pages
The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met.
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SearchCap: Google donate in search, Google Doodle & SEO SWOT
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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SEO SWOT Analysis: Focus your efforts in areas that deliver results
Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts.
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Google adds a donate button directly into search for US-based nonprofits
Google says it started with organizations that have opted in via its Google for Nonprofits initiative and hopes more nonprofits will join.
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Gertrude Jekyll Google doodle marks 174th birthday of the famous British horticulturist
Google invited British artist Ben Lewis Giles to create the colorful image celebrating Jekyll.
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SearchCap: Google Finance redesign, dynamic search results & Google Trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Auction Insights 3: The final script
Columnist Daniel Gilbert shares his updated Auction Insights script, which helps you keep track of what your competitors are doing.
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The changing SERP: Understanding and adapting to dynamic search results
Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the wor…
Google Trends now shows data for YouTube search, Google Shopping, News search & Image search
Google says it aims to open up more data to show what’s being searched around the world.
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Google launches new Google Finance features in search and drops the portfolio feature
Check out the new Google Finance, which means many will lose the “portfolio” feature in the old Google Finance.
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SearchCap: Google event schema penalty, knowledge graph local panels & fake reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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How your website redesign can sabotage your paid search efforts
Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program.
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