Microsoft adds Reddit data to Bing search results, Power BI analytics tool
Reddit posts will appear in Bing’s search results, and its data will be piped into Power BI for marketers to track brand-related comments.
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SearchCap: Top Google searches, more data in Search Console & Google Assistant expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google bringing the Assistant to tablets and Lollipop Android phones
The move comes against the backdrop of accelerating virtual assistant usage and intensifying competition.
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Google Search Console beta adds 12+ months of data to performance reports
After a few years of promises, Google is finally providing longer-term data in Google Search Console — well, the beta version of Search Console.
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Visualizing your site structure in advance of a major change
Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance.
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The vicious cycle of ROAS targets is killing your business
While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.
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How on-site search can drive holiday revenue & help e-commerce sites compete against major retailers
According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website.
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Hurricane Irma was the No. 1 top trending Google search in the US & globally for 2017
Google has released its top trending searches of the year, covering everything from the most searched people and news to celebrity break-ups.
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SearchCap: Google’s SEO guide, Microsoft outings app & data SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Compare 13 leading SEO platforms
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights a…
Google revamps its SEO Starter Guide
This is the first update of the SEO starter guide in several years.
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A balanced approach to data-driven SEO
SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.
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Microsoft’s new Outings app aims to help travelers find their next destinations
Developed for both iOS and Android platforms, the app was designed by the Microsoft Garage Project.
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SearchCap: Google customer match, local SEO & SMX West
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google customer match, local SEO & SMX West appeared first on Search Engine Land.
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Act fast! SMX West Super Early Bird rates end Saturday night!
Your search for actionable SEM and SEO tactics is over. Join thousands of search marketers at the largest search marketing conference on the West Coast: Search Engine Land’s SMX West, March 13-15, 2018, in San Jose, California. Rates increase at the end of this week! Register today for an All…
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5 local search tactics your competitors probably aren’t using
When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.
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AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Google Customer Match becomes more accessible to advertisers that don’t have large customer email lists.
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Max Born Google doodle marks 135th birthday of man behind the Born Rule in quantum theory
Born was awarded the Nobel Prize in quantum mechanics for his theory, which serves as the foundation for nearly all quantum physics predictions.
The post Max Born Google doodle marks 135th birthday of man behind the Born Rule in quantum theory appeare…
Wanted: Session ideas for SMX London
We want your input to help us plan our upcoming SMX London conference, which will be taking place May 22-23, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show,…
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Robert Koch Google doodle honors German physician awarded the 1905 Nobel Prize in medicine
Koch is credited with ushering in the Golden Age of bacteriology.
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