SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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How to sync your keywords and ad labels with an AdWords Script
Columnist Daniel Gilbert shares a free script to help solve labeling issues by copying labels within an ad group from ads to keywords or vice versa.
The post How to sync your keywords and ad labels with an AdWords Script appeared first on Search Engin…
Enterprise SEO and cross-channel performance: Activation and integration
A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies.
The post Enterprise SEO and cross-channel performance: Activation and integration appeared f…
Yelp tests offline attribution using guest WiFi and email matching
The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.
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Why entities may power the future of location-based data
Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman — doing so helps Google track customers and strengthen your findability.
The post Why entities may power the future of location-based data appeared firs…
Google drops support for meta news keywords tag
After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it months ago.
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SearchCap: Linking law, Google crawl change & map directories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Linking law, Google crawl change & map directories appeared first on Search Engine Land.
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Keyword infringement: Edible Arrangements files $209M trademark suit against Google
While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface.
The post Keyword infringement: Edible Arrangements files $209M trademark suit against Google appeared first on Search Engine…
International SEO and search trends: How does it all work?
Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace.
The post International SEO and search trends: How doe…
Google Chrome extensions bringing back ‘View Image’ & ‘Search by Image’ buttons in Google Image Search
Google killed off some much-loved features in image search. Now here are some Chrome extensions that bring back that functionality.
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Google changes request recrawl limits, noting daily limits versus monthly quotas
Google has finally disclosed the new recrawl limits by revising the help document over the weekend.
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Google Maps adds mall directory search & browse in local panel
Google adds a new tab to the local panel in the search results named “directory.”
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NY federal court decision threatens embedding and linking across the web
The judge’s decision disregards existing law and if upheld could expose bloggers and publishers to potential copyright lawsuits.
The post NY federal court decision threatens embedding and linking across the web appeared first on Search Engine Land.
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Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein
An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved.
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SearchCap: Google AMP ads, political ad laws & keyword cannibalization
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AMP ads, political ad laws & keyword cannibalization appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Invest in a killer PPC campaign by using these smart budget strategies
Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success.
The post Invest in a killer PPC campaign by using these smart budget strategies appeared first on Searc…
What people get wrong about keyword cannibalization
Columnist Patrick Stox suggests SEOs should reconsider how they think about keyword cannibalization and look at it as an opportunity, not an issue.
The post What people get wrong about keyword cannibalization appeared first on Search Engine Land.
Ple…
Winter Olympics Google doodle for day 8 of the games marks the Lunar New Year
Google’s Winter Olympics doodle series will include 17 doodles, with a new animated image for each day of competition.
The post Winter Olympics Google doodle for day 8 of the games marks the Lunar New Year appeared first on Search Engine Land.
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Federal Election Commission proposal toughens political ads disclosure rules
The rule would bring traditional media disclosure requirements to digital ads.
The post Federal Election Commission proposal toughens political ads disclosure rules appeared first on Search Engine Land.
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Labels now available in Bing Ads Editor for Dynamic Search Ads
New feature allows advertisers to organize DSAs in a personalized way.
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