Category: Search Engine Land

As our series continues, we look at the cleanup process and show how to recover content, links and user signals after being hit by negative SEO.

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Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Live Webinar: Tuesday, September 11, at 1:00 PM ET (10:00 AM PT)

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Was your site affected by the recent core algorithm update? Here’s a look at the changes made to local and small business sites after the update.

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The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google’s guidelines.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

Learn all that SMX East has to offer: 30+ sessions, 50+ speakers, networking, clinics, meetups and more!

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With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding.

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Using dataset schema, you can mark up your data to get it included in the new Google Dataset Search engine.

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Use expert opinions in content so when you build it, the links will come.

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Chrome 69, Google’s latest browser version, also removes the green label for HTTPS URLs.

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

Publishers and media companies have stepped up lobbying for a restrictive copyright law that would effectively create ‘link taxes.’

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Google has added a manual actions section to the new Google Search Console, and the URL inspection tool now works in real time.

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Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending.

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As responsive search ads make their way to an account near you, contributor and Googler Matt Lawson shares suggestions on how to implement all of the ad formats in one big happy account.

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If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group depending on where they might be in your sales funnel.

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Google’s pursuit of speed has led it to use Service Workers to make some repeated searches twice as fast.

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Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best chance of getting indexed in the search results.

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