How a physician review site recovered from Google’s ‘medic’ update
A website in the healthcare niche saw improvement after removing the Google auto-translate plugin and rating schema from their translated pages.
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Google’s mobile-first indexing now powers over half of Google’s search results
Google issued an update on the status of its mobile-first indexing initiative.
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Will Google Home Hub ever become a useful local search tool?
Just a few modest improvements would make Home and Home Hub more effective for local search.
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SearchCap: JavaScript nofollow, Google restaurant bookings & remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Automate your in-market audience bidding with this Google Ads script
Columnist Daniel Gilbert shares a script that automatically applies bid modifiers to in-market audiences based on their performance.
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Remarketing tactics can mitigate post-holiday waste, here’s how
Upcycling traffic for other holidays and nurturing one-time buyers into loyalists are among the ways to recycle audiences for future success.
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Google testing restaurant booking with both ‘reserve a table’ and ‘tables tomorrow’ buttons
Google keeps testing new ways to reserve tables or book appointments in local listings. Here is one unusual test.
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SearchCap: Google Posts traffic changes, Google China & ABM metrics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Report: Google’s Chinese search project ‘Dragonfly’ ends (for now)
A combination of internal and external pressure has apparently prevented the project from going forward.
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SMX West Early Bird rates expire Saturday – book now!
Drive traffic, boost conversions, increase sales, maximize awareness, and achieve your 2019 search marketing goals.
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Google Posts decline in traffic leave many to wonder if strategy is worth the time
After Google Posts moved to the bottom of the Knowledge Panel in September, many are reevaluating the strategy as low-impact.
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SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Google adds pay for conversions bidding in Display campaigns
Display advertisers can pay for conversions rather than clicks or impressions.
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Do men and women value online reviews differently?
New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.
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Google officially drops support for several old Search Console reports
As Google promised, some of the old Google Search Console reports are now gone and replaced in the new Google Search Console.
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