Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend
The changes will start to take effect in July.
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Price extensions now supported in Microsoft Advertising Editor
Create and manage price extensions in bulk.
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49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to 1.
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Moz: Google’s diversity update was pretty minor
According to Moz, Google has some more work to do to make the Google search results more diverse.
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New edition of SEO success factors reinforces the importance of content
A theme that resounded in the SEO community during SMX Advanced in Seattle was that Google wants relevant, differentiated content above all else.
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Google to add attribution to licensed lyrics providers
Google responds to the allegations that it scraped Genius lyrics without paying for that content.
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Why search needs to be combined with awareness for maximum impact
TV and display will drive better performing search queries, which in turn can indicate the effectiveness of those channels themselves.
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Google Search Console drops preferred domain setting
Make sure to watch your Google search results to see if this impacts the canonical URL Google shows in its search results.
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Google Search Console image search reporting bug June 5-7
Google Search Console had yet another data bug, this one impacted your image search traffic.
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Pinterest broadens e-commerce capabilities with ‘Complete the Look’ visual search feature
The visual search feature will recommend fashion and home decor products based on the context of an image.
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Decode the science of SEO- Live webinar tomorrow!
Join us on Tuesday, June 18, at 1:00 PM ET (10:00 AM PT)
Please visit Search Engine Land for the full article.
Decode the science of SEO- Live webinar Tuesday!
Join us on Tuesday, June 18, at 1:00 PM ET (10:00 AM PT)
Please visit Search Engine Land for the full article.
What’s it like to be a Google Gold Product Expert?: An interview with Ben Fisher
Ben Fisher explains how he became a Google product expert and the benefits of being a tester and providing feedback to make tools better for local business.
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Build your PPC campaigns with this mini campaign builder script for Google Ads
This script lets you build or add keywords to your Google campaigns following standard best practice.
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Google launches new search menu with icons
After a few months of testing, Google is finally rolling out the new Google search bar interface.
Please visit Search Engine Land for the full article.