Category: Search Engine Land

How Overstock weathered some really bad times in SEO and came out ahead in the long run.

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Position-based impression share metrics are now available.

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Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context.

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Patrick Stox explains the processes to pay attention to and the ones to leave to Google.

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Those who spent $500 or more per month were likely to be happier, but the survey still finds low satisfaction with the industry overall.

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Conversions won’t be available via third-party tools.

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Are low volume keywords a waste of time? Here’s why you may want to target under 100 volume keywords to generate targeted traffic and more leads for your website.

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The company tells developers to use the AdWords API until problems are resolved.

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Changes are coming to how Google understands some of the unsupported directives in your robots.txt file.

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Google open sources its robots.txt parser as part of this announcement.

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Felicia Delveccio, a Search Engine Land search marketer of the year, lead an 18-month realignment of her client’s multiple programs and says trust and perseverance have been key to her success.

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Consumers jump between devices and online/offline activity and we need to keep up with creating personalized touchpoints.

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Amanda Milligan explains three factors that have earned coverage from NPR and CNN.

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Pop-up shops, mobile by design, are legitimate businesses but Google has no easy way to help you find them.

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The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S.

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Google for Small Business launches with resources and product recommendations for small businesses.

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Now you can compare the same URL but on different dates, to see what content was changed, added or deleted.

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Location intelligence will be used to identify and target voters, and predict election results.

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A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.

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Local campaign updates, seasonality adjustments and more.

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