Google may be testing shareable search results snippets
Google is at it again, testing a new feature in the core search results.
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Video: Mike King on the evolution of link building
Learn about how link building has (or has not) changed over the years in this video.
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Google Home, Alexa now battling perception of being ‘surveillance’ devices
A new incident fuels the perception that smart speakers are spying on their owners.
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Alexa, Google Home now battling perception of being ‘surveillance’ devices
A new incident fuels the perception that smart speakers are spying on their owners.
Please visit Search Engine Land for the full article.
Google News rolling out card layout on desktop search results
Google News publishers may soon see changes in their referral traffic from Google News with this design change.
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Bing showing a streamlined recipe carousel in search results
Users can still filter rich results according to time and nutrition.
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New Google Shopping program enables customer photos to show with their product reviews
The feature is rolling out now and available through a handful of reviews partners.
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Video: Lily Ray on recovering after a Google core update
Here are tips from Lily Ray on how to fix a site that was hit by a Google core algorithm update.
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Ad customizers are now available in all Microsoft Advertising accounts
Create ad customizer feeds in the UI or import them from your Google account.
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How to measure success with JavaScript-dependent websites
SEO strategist Robin Rozhon answers questions from SMX Advanced about monitoring rendering success, using external A/B testing tools and more.
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SMX replay: Create dashboards that inform and persuade
Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders.
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What two big studies tell us about the state of local marketing
New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute.
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Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug fixes.
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The need for speed in search: 5 speed types to master now
To be competitive in search, you must audit and optimize desktop and mobile page speeds while also making data ready for real-time personalization.
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PPC and machine learning: Where do we draw the line on automation?
During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences.
Please visit Search Engine Land for the full article.