Category: Search Engine Land

The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel.

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The ugly truth is that it’s hard to reverse momentum once a website starts going in the wrong direction.

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Has SEO got easier or harder since the first Google Panda update rolled out nearly a decade ago?

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This man has helped countless people in the SEO industry – he is a true friend.

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Was there a Medic update? Can Google measure E-A-T? Can Google classify a YMYL site?

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Branded directory buttons are being displayed above the map.

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Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor.

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This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.

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Google is beta testing a new way for sites to display licensing information about content that appears in Google Images.

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Jennifer Slegg explains the most important themes for brands.

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Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C.

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New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and traffic.

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The company cited spam fighting data in a post on contributed content.

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In the coming weeks, a new Bing Webmaster Tools will make for a faster, cleaner, responsive and actionable toolset for SEOs and webmasters.

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Packing an astonishing amount of information into an easy-to-digest visual, it’s well worth the download.

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From running a small business to digging deep into SEO to help clients win.

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Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found.

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Here’s how you can use Python and some very basic Excel functions to build your SEO traffic goals.

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If our focus is to gaslight others in the cause of righteousness, then we’re on a path to the dark side. There is a difference between truth and cruelty.

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The new opt-in capability is now available in your manager account settings.

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