How to deliver a data-driven search marketing strategy using customer intent trends
Where is the biggest opportunity in marketing at the moment? With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on customer intent which marketers should be taking advantage of.
Does “search satisfaction” matter more than click-through rate in SEO?
Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks – and search is no exception. But to truly understand how Google interprets “success” in search results, we need to understand something called search satisfaction.
The 2018 guide to free SEO training courses online
Over the past decade, SEO has been growing into its position as a critical marketing channel for businesses. If you’re new to this environment, or have new team members that need to be trained up, we’ve outlined some of the best (and importantly, free) SEO training courses and websites to take your knowledge to the next level.
How to check your Domain Authority: 4 tools to use
Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores.
The rise of Answer Engine Optimization: Why voice search matters
The rise of voice search is transforming search engines into “answer engines”, which require a different strategy and set of ingredients for success. This strategy has come to be known as AEO, or answer engine optimization. So how does AEO differ from the time-tested discipline of SEO? Why is it important? And how can SEOs go about optimizing for answer engines?
8 key Google Analytics reports for SEO
Google Analytics is a treasure trove of insightful data – and it’s free. However, with so much data available at our fingertips, it can be a bit of a minefield, and most people only scratch the surface. In order to continually build on and improve your campaign, you need to pay close attention to the nitty-gritty of your data.
How To Handle Out Of Stock Product Pages on An Ecommerce Shop For SEO Benefits
John Mueller from Google gave us all some tips on what Google expects to see from e-commerce sites they rank in their index. The question is; what to do with “out of stock” pages? We have 3 scenarios with out of stock pages: the product is permanently out of stock and never going to be in […]
Read the full article here How To Handle Out Of Stock Product Pages on An Ecommerce Shop For SEO Benefits
A Hobo Site Review can quickly identify any issues on your site that is holding your site back. See Hobo SEO Review Prices
© Copyright 2006-2018 Shaun Anderson https://www.hobo-web.co.uk/
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Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round
Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it … read more
The best tools for automating your SEO
SEO automation means making the search engine optimization process automatic through the use of tools, software and other programs that reduce human labor. If you’re thinking of automating your SEO, here are some of the best tools that can help you with specific areas.
Long Tail Brand Queries
Looking to own more of your brand search? Long tail queries provide a key area of opportunity for brands to provide consumers additional information. Find out how to maximise the opportunity in this post from Hannah Thorpe.
Post from Hannah Thorpe
The future of visual search and what it means for SEO companies
Thanks to the vast resources at the disposal of companies like Google, visual search is finally becoming viable. How, then, will SEO evolve as visual search develops? And how soon until SEO companies have to master visual search optimization?
How To Get Google To Crawl and Index Your Website Fully
Lots of websites struggle to get Google to crawl and index their entire website. Here is a guide for beginners on how you begin to work that out.
Read the full article here How To Get Google To Crawl and Index Your Website Fully
A Hobo Site Review can quickly identify any issues on your site that is holding your site back. See Hobo SEO Review Prices
© Copyright 2006-2018 Shaun Anderson https://www.hobo-web.co.uk/
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How to find the perfect domain strategy for international SEO
As you look to expand the reach of your business to customers in different countries, your website setup and the content you have in place will need to change and evolve. Before you even begin thinking about content localization and local keywords for each market, the technical setup of your website needs to be considered. The first step of this process is domain strategy.
Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come?
Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Now that the revamped Search Console is finally here, what shiny new features does it boast, what is more or less the same, and what functionality are we still awaiting with bated breath?
New Report: 58% of E-commerce Sites Not Testing Their Most Important Channel
I enjoyed reading through the new report from Conversion.com and econsultancy based on research they carried out to understand the big trends in e-commerce and specifically focusing on attitudes to testing and experimentation.
New Report: 59% of E-commerce Sites Not Testing Their Most Important Channel
I enjoyed reading through the new report from Conversion.com and econsultancy based on research they carried out to understand the big trends in e-commerce and specifically focusing on attitudes to testing and experimentation.
Tracking Hidden Long-Tail Search Traffic
A lot of my work is on large consumer facing sites. As such, they get a tremendous amount of long-tail traffic. That’s right, long-tail search isn’t dead. But you might think so when you look at Google Search Console. I’ve found there’s more data in Google Search Console than you might believe. Here’s what I’m doing to […]
Who were the “winners” and “losers” of organic search in 2017?
Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017. How do the results from this year stack up against last year, and what can we learn from the trends highlighted?
SEO basics: What is off-page SEO?
Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media and local SEO. Or in other words, generating traffic to your site and making your […]
The post SEO basics: What is off-page SEO? appeared first on Yoast.
How To Change Domain Names & Keep Rankings in Google With 301 Redirects
Here are some notes I keep on ‘301 redirects’ for beginners.
Read the full article here How To Change Domain Names & Keep Rankings in Google With 301 Redirects
A Hobo Site Review can quickly identify any issues on your site that is holding your site back. See Hobo SEO Review Prices
© Copyright 2006-2018 Shaun Anderson https://www.hobo-web.co.uk/
Follow me on Twitter here: