What You Need To Know About Rel Nofollow Links, Google & The Law
Disclosure: “This is article is personal opinion of research based on my experience of almost 20 years. There is no third party advertising on this page or monetised links of any sort. External links to third party sites are moderated by me. Disclaimer.” Shaun Anderson, Hobo Table of Contents Nofollow is “still functioning the same since […]
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12 SEO tips for large ecommerce websites
With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products, SEO for ecommerce sites requires a different kind of SEO strategy.
6 common international SEO fails and how to avoid them
If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll look at six international SEO mistakes that you could be making without realizing it.
Experts agree: Social media is ineffective in local link building
As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. To give an insight into industry best practices, local SEO tool provider BrightLocal asked 20 experts in local SEO which local link building tactics worked for them. Here’s what they found.
My Adventures between the Sheets – Using XPATHs, API Requests and Plugins to Help Inform and Monitor Strategy
Read up on some advanced methods and tactics to import data into Google Sheets for use in developing and monitoring content strategy for your blog and/or website in this post from John Warner.
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How to plan and create evergreen content for SEO
Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In this post, we will explore evergreen articles from the perspective of content creation, aiming to answer the questions: How can I ensure the piece I am writing is evergreen, and how can I be confident it will help with SEO?
How to master copywriting for SEO
In 2018, you need to understand copywriting and SEO – and a whole lot more – to write content that will rank well and return a great ROI.
Google’s updated SERP snippet length: What should be your SEO strategy now?
On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). What does this mean for SEO, and how should webmasters and SEOs adapt?
ClickZ Buyers Guide | Bid management platform review: Kenshoo
With more than $90 billion spent on paid search in 2017, bid management platforms play a vital role in deriving maximum value from a brand’s digital media budget. In this article, we take a look at Kenshoo, a leading bid management tool profiled in the new Buyers Guide from our sister site, ClickZ.
IWD 2018: Eight SEO ladies give their advice on being a woman in search
In honor of International Women’s Day 2018, we wanted to highlight the perspectives of women working in SEO, and how – if at all – they think gender affects the industry and the work that they do. Search Engine Watch spoke to eight successful ladies in SEO to find out their thoughts and advice on being a woman in SEO.
A forward-looking history of link building
Link building is still one of the most important aspects of SEO. No-one can deny that you need high-quality links if you want to see success in your SEO efforts. But what are high-quality links, and what makes them so important?
Ranker: How to make a Google algorithm-proof website
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. One site believes it has found the formula.
30 ways to market your online business for free
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share 30 things you can do right now to market your online business for free.
The 5 SEO mistakes holding your ecommerce site back right now
Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the … read more
15 actionable SEO tips to improve your search rankings
Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings.
Are keywords still relevant to SEO in 2018?
Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. However, when you dive into the subject, it uncovers some interesting issues. How much of a role should keywords really play in SEO in 2018?
How to Give Searchers What They Need, Not Just Linkbait
So often we can get caught up in building out huge resources.
Top 200 Stores Offering Student Discounts or 38 Products With Lifetime Warranties can be eye catching and attract a few links, but do they actually answer how people are searching?…Th…
The SEO’s essential guide to web technology
As an SEO professional, it is essential for you to understand the various languages and technologies and technology stacks out there that comprise the web – both for more effective collaboration with developers, and to aid in technical detective work, problem detection and prevention. Web tech can be complex and intimidating, but this guide will help make things a little easier.
Happening Now: The FREE Digital Transformation Conference
Disclosure – “I am NOT affiliated with this event.” Shaun Anderson, Hobo This is interesting – the Digital Transformation Conference. A free online conference – happening right now and for the rest of the day. There are some good speakers talking about SEO, analytics, web apps, log file analysis and more. It’s kicking off NOW […]
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Three SEO issues that your SEO report needs to include (but you probably overlook)
Good SEO reporting is tough. There’s so much conflicting and outdated advice in our industry that in many cases, SEOs tend to focus on buzz terms rather than good actionable advice.