Top advanced YouTube SEO tips to boost your video performance
YouTube is not just a social media platform. It’s a powerful search engine for video content. Here’s how to make the most of its SEO potential.
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Study: How ready are businesses for voice search?
A new analysis of 73,000 business listings found that 96% of all business locations fail to list their business information correctly.
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Three fundamental factors in the production of link-building content
I’ve analyzed over 120 pieces of content across 16 industries to define common threads between campaigns that exceed or fall short of their expectations.
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Reading Between the Lines – Three Deeper Takeaways from John Mueller at BrightonSEO
Last Friday I had the pleasure of watching John Mueller of Google being interviewed on the BrightonSEO main stage by (Distilled alumna!) Hannah Smith.
How to conduct a branded search audit
Detailed guide to conducting a branded search audit, identifying areas of concern, and making improvements. Lots of examples included.
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How to write SEO-friendly alt text for your images
Alt text for images is an important piece of the SEO puzzle and a great area of opportunity for marketers. Ways to create search engine friendly alt text.
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How to perfectly balance affiliate marketing and SEO
SEO and affiliate marketing can work in perfect alignment if you strategically balance your efforts. Tips to align the two aspects of your business.
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How to get international insights from Google Analytics
Google Analytics is powerful but the sheer volume of data available can make finding usable insights tough. 10 tips for using it for international SEO.
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A survival kit for SEO-friendly JavaScript websites
How to enable the usage of JavaScript frameworks while keeping the search engine bots happy? Where should SEOs start from? Key guidelines shared.
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Complete guide to Google Search Console
Complete overivew of what Google Search Console is, what it does for your site, how to use it, and what you need to get started taking advantage of it today.
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Luxury marketing search strategy, Part 2: Strategies and tactics
Marketing for luxury goods is a highly competitive space. Here’s a full guide of how to craft SEO strategies and tactics to maximize those results.
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Google tests AR for Google Maps: Considerations for businesses across local search, hyperlocal SEO, and UX
Last month, Google tested AR functionality in Google Maps. What are the implications of VPS, street view, and machine learning for local search and SEOs?
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Google Dataset Search: How you can use it for SEO
Back in September 2018, Google launched its Dataset Search tool, an engine which focuses on delivering results of hard data sources (research, reports, graphs, tables, and the others) in a more efficient manner than the one which is currently offered by Google Search.
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Google featured snippets: A short guide for 2019
Why do “lower authority” sites beat out higher ones for featured snippets? Why are images sometimes from other sites? What kind of content ranks?
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Bing takes over Yahoo ad delivery: Five things to prepare
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the Bing platform.
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Five ways to improve your website’s bounce rate (and why you should)
According to Google, 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. Five ways to make them stay and convert.
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Efficiently pruning keyword research: how and why
My first exposure to “less is more” as a concept came from advertising – this ad to be precise. I was completing my first rudimentary keyword research around the time I first saw it, not for an SEO agency – I didn’t really know much about SEO at the time – but for a fancy-dress […]
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Debunked: Nine link building myths you should ignore in 2019
The link building industry is flooded with many myths that’ll never get you results but can get you into a lot of trouble. Nine myths debunked.
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How to Check Your Site Speed: 5 Things You Need to Know About the Google User Experience Report
You’ve done your keyword research, your site architecture is clear and easy to navigate, and you’re giving users really obvious signals about how and why they should convert.