How to Create Harder Working Home Pages – A 10 Step Guide
A website’s home page presents marketers with the greatest untapped performance enhancement opportunities for website marketing.
Post from Lee Wilson
The Problem With Image Search Traffic
Google makes it easy for marketers to make bad decisions by hiding the performance of image search traffic, according to Freshlinks. Marketers have grown accustomed to not seeing image search traffic broken out in analytics packages. And Google persists in telling marketers to use Google Search Console to track image search traffic. Here are the […]
The post The Problem With Image Search Traffic first appeared on Blind Five Year Old.
11 Deadly SEO mistakes to avoid in 2020
From traditional SEO techniques, and search intent to branded search and more. A list of some of the most deadly SEO mistakes that you must avoid in 2020.
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The silent killers of loading time and how to fix them
Your website may be a work of art with awesome features but none of that matters if it loads slow. Eight silent killers of loading time and their fixes.
The post The silent killers of loading time and how to fix them appeared first on Search Engine Watch.
Google’s average position sunset: Are you set up for the transition?
On September 30th, Google turned off average position as a metric. Ways to help advertisers set up with new metrics – impression share and impression rate.
The post Google’s average position sunset: Are you set up for the transition? appeared first on Search Engine Watch.
Dwell Time & SEO: Does it Matter as a Ranking Factor?
Dwell time has been a topic of discussion within SEO for some time. Google has the data, yet is it used to influence rankings?
Post from Sean
Want to reduce your bounce rate, but what does that actually mean?
Marketers have misconceptions about bounce rate, confusing it for “exit rate” or something else. A quick-fire guide to become a bounce rate aficionado.
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Page speed optimization: Six areas to focus on for better SEO results
What is page speed optimization and how important is it to your overall website ranking? Tips, insights, and a Google recommended checklist included.
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Is Google about to shake up real estate SEO?
Google is increasingly encroaching in to search verticals like jobs and travel. Will their next move be in to real estate search?
Post from State of Digital Guest Contributor
Five sure-fire strategies to build inbound links
Guest posting’s an effective way to build inbound links in 2019 and the years to come. Five effective strategies crafted to help you succeed.
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A Year of SEO Testing with ODN
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If you asked a UX professional whether users prefer one image or two on a blog post, they’d tell you to test it — trying to double guess users is foolish.
Is Google about to shake up real estate SEO?
Google is increasingly encroaching in to search verticals like jobs and travel. Will their next move be in to real estate search?
Post from Guest Contributor
How to create an SEO strategy for website redesign and migration
Common SEO obstacles in a website redesign or migration, and key elements of an SEO-focused strategy, including structure, URLs, links, content, etc.
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How To Calculate Digital Marketing ROI Using A 10-K
Why Should You Calculate ROI for Digital Marketing?
How often has this happened to you? You’re about to have a meeting with someone on the client-side who doesn’t have a direct line of sight into your project and they don’t speak sessions and conversions.…
The post How To Calculate Digital Marketing ROI Using A 10-K appeared first on Seer Interactive.
Client Communication 101: How to Answer Difficult Questions
10 Difficult Client Questions & How We Answer Them
One of the things that I love about Seer is how everyone shares their challenges to help each other level-up. We’re all for sharing the learnings from both our wins and failures to grow our client communication skills as SEOs. …
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How to Optimize Your Content for Google Answer Boxes
Oh, featured snippets. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more featured snippets, especially answer boxes, are appearing in SERPs…
How to educate clients about SEO and earn their trust
Clients understood SEO and its value when the significance was explained in simple terms. Tips to educate clients about SEO, pitch services, and gain trust.
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Crawl Budget Optimisation Through Log File Analysis
Log file analysis is one of those tasks you might not do often – due to data availability & time constraints – but that can provide insights you wouldn’t be able to discover otherwise, particularly for large sites.
Scaling SEO: 5 levels of automated digital progression & elevation
BrightEdge’s Jim Yu discusses the five levels of scaling SEO, from manual SEO all the way to real-time decision-making and automated optimizations.
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Why website security affects SEO rankings (and what you can do about it)
Hubspot found that 82% of a consumer survey would leave a website that was not secure. Four steps to get started on security, and why it will help your SEO.
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