Client Communication 101: How to Answer Difficult Questions
10 Difficult Client Questions & How We Answer Them
One of the things that I love about Seer is how everyone shares their challenges to help each other level-up. We’re all for sharing the learnings from both our wins and failures to grow our client communication skills as SEOs. …
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How to Optimize Your Content for Google Answer Boxes
Oh, featured snippets. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more featured snippets, especially answer boxes, are appearing in SERPs…
How to educate clients about SEO and earn their trust
Clients understood SEO and its value when the significance was explained in simple terms. Tips to educate clients about SEO, pitch services, and gain trust.
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Crawl Budget Optimisation Through Log File Analysis
Log file analysis is one of those tasks you might not do often – due to data availability & time constraints – but that can provide insights you wouldn’t be able to discover otherwise, particularly for large sites.
Scaling SEO: 5 levels of automated digital progression & elevation
BrightEdge’s Jim Yu discusses the five levels of scaling SEO, from manual SEO all the way to real-time decision-making and automated optimizations.
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Why website security affects SEO rankings (and what you can do about it)
Hubspot found that 82% of a consumer survey would leave a website that was not secure. Four steps to get started on security, and why it will help your SEO.
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Video Series for New Webmasters: Search for Beginners!
We are excited to introduce our newest video series: “Search For Beginners”! The series was created primarily to help new webmasters. It is also for anyone with an interest in Search or anyone who is still learning about the Web and how to manage their online presence.
We love to see the webmaster community grow! Every day, there are countless new webmasters who are taking the first steps in learning how Search works, and how to make their websites perform well and discoverable on Search. We understand that it sometimes can be challenging or even overwhelming to start with our existing content without some prior knowledge or basic understandings of the Web. We find our basic videos in our YouTube channels to be the ones with the most views. At the same time, advanced webmasters also see the need for content that can be sent to clients or stakeholders to help explain important concepts in managing an online presence.
We want to help all webmasters succeed, regardless of whether you have been managing websites for many years or you’ve just started out yesterday. We want to do more to help the new webmasters and this video series will hopefully help us achieve that.
Introduction to the series:
Episode 1:
The “Search For Beginners” video series covers basic online presence topics ranging from ‘Do you need a website?’, ‘What are the goals for your website?’ to more organic search-related topics such as ‘How does Google Search work?’, ‘How to change description line’, or ‘How to change wrong address information on Google’. Actually, we get asked these questions frequently in forums, social channels and at events around the world! The videos are fully animated. The videos are in English with subtitles available in Spanish, Portuguese, Korean, Chinese, Indonesian, Italian, Japanese, and English. We are working on more, so please stay tuned!
And if you consider yourself a more experienced user, please feel free to use these videos to support your pitches or explaining things to your clients. If you want to share any ideas or learnings, please leave them in the comment section in each video so that others can benefit from your knowledge and experience.
Follow us on Twitter and subscribe on YouTube for the upcoming videos! We will be adding new videos in this series to this playlist about every two weeks!
Posted by Cherry Prommawin, Search Quality Analyst
The evolution of Google’s rel “no follow”
Anyone relying on rel=nofollow to try and block a page from being indexed should look at using other methods to block pages from being crawled or indexed.
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Transformation of Search Summit 2019: Highlight reel
Highlights from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights.
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Five factors that determine the overall page quality
Google hires real humans known as “Search Quality Raters”. Page Quality rating (PQ) is a grade given after analyzing “how well a page achieves its purpose”.
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2 Ways to Use Conditional Formatting in Google Data Studio
It’s finally arrived – conditional formatting in Google Data Studio! Conditional formatting is an important feature that can now be used to highlight interesting data points or emphasize concerning trends. While this new feature is just getting rolled out on GDS, there are a few places within the platform where this can be extremely helpful for your existing reports!…
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4 Lessons Learned From Producing An Industry Study
Seer’s Local Team just released our first-ever industry study 🙌
And boy, was it a doozy. We collected and analyzed more than 4 million data points across four cities and more than 20 business categories to understand how the local algorithm functions across the financial industry.…
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How Site Search Data Can Inform On-Site Optimizations for E-Commerce Sites
The Importance of Site Search Data
Site Search is one of the most crucial aspects of a positive e-commerce user experience. According to Econsultancy, up to 30% of visitors will use the Site Search box, and those visitors convert at a 1.8x higher rate than visitors who don’t use Site Search.…
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How To Keep Your Audience Engaged With Your Content: Digital Summit 2019 Recap
This summer, digital marketers traveled to the City of Brotherly Love for 2 days of digital marketing insights at the Digital Summit conference. Several members of Seer’s Philly team took time out to head across town and hear some great speakers tell us about the future of our industry – and we’re sharing our biggest takeaways.…
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Creating SEO-friendly how-to content
Creating SEO-friendly how-to content is a good way to engage your audience, fuel SEO, and take on the customer journey from brand awareness to sales.
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ROI of improving online reviews: +0.1 stars can boost conversion 25%
New report explores the ROI of improving online reviews and why brands should focus on location marketing, “near me” searches, and requesting reviews from customers.
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What Google’s change in nofollow link means
Effective from March 1, 2020, the nofollow links will be used by Google as a hint about what to consider or exclude while crawling websites.
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3 First Steps To Take When Your Client Says ‘Site Migration’
🚨 Don’t. Panic 🚨
Whether you’re just kicking off a new client, or you’ve been working with them for years, the words ‘site migration’ is enough to strike fear into any SEO’s heart. Don’t panic though, as going through a migration doesn’t have to be your nightmare-fuel.…
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Accessibility and SEO: Where they overlap and how to optimize for both
What if I told you that accessibility and SEO could go hand in hand? Let’s see how it can be done with site and page structure, images, and more.
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Why businesses should implement structured data
It’s been eight years since schema was introduced, many brands are yet to implement it. A look at what structured data is with samples, and its benefits.
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