OAI-AdsBot – New OpenAI Ads Bot
We’ve been keeping track of the bots, spiders, OpenAI has been releasing. OpenAI just posted about a new bot for ads, it is named OAI-AdsBot.
The forgotten funnel: how brands can nurture post-conversion
Most SEO strategies are built with one goal: getting people through the door. That usually means driving traffic to the website, ranking for high-volume keywords, and bringing in new users. But what happens after someone signs up or makes a purchase? That part of the funnel often gets ignored. SEO doesn’t stop at acquisition. It […]
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ChatGPT Ad Manager Interface
Here are some early screenshots and videos of the ChatGPT ad management interface that some OpenAI advertisers have access to. You can see that you can create campaigns, ad groups, budgets, CPC limits, conversions and much more.
Microsoft Advertising Releases New AI Features
Microsoft Advertising has announced the launch of several new AI features and upgrades across the ad platform. This is to “To help businesses succeed across all three eras of the human, LLM, and agentic web,” Microsoft wrote.
Google Ads New AI-Qualified Call Conversions
Google Ads has a new help document on AI-Qualified Call Conversions. Google says AI-qualified call leads use Google AI to evaluate call recordings to determine the actual quality of the conversation.
Google Ads Advisor Gains Troubleshooting, Security Monitoring & Instant Certification
Google Ads Advisor, which officially began rolling out last November, is rolling out three new features. These features include proactive troubleshooting, 24/7 security monitoring and instant certifications.
Good SEO is Good GEO (Not For New Sites, In Any Reasonable Time Frame)
Claim: Good SEO is Good GEO (according to Google in 2026). Truth: Agree in principle, but if you only do “good SEO” on your own new site in isolation, you can still be invisible for months in AI Overviews, because Google takes the context f…
Daily Search Forum Recap: April 21, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says when it comes to SEO…
Google: When It Comes To SEO, Nobody Knows Everything
Google’s John Mueller said the other day that “SEO is not belief-based, nobody knows everything, and it changes over time.” Super true, I’ve been covering SEO changes over the years and I spot this all the time.
Google: You Can Do A Lot Of SEO That Don’t Work & Still Do Ok
Google’s John Mueller said that since SEO is complex, multifaceted, and resilient, you “can do a lot of things that don’t work & still do ok.” Meaning, you can mess up on several SEO things and still do well with search rankings.
Google Shopping Showing Shopping Ads Within Free Listing Grid
Google is reportedly showing shopping ads in the free listing grid in the Google Shopping tab. Previously, Google was better at showing more free listings but that seems to have changed.
Google Search Console Performance Report Job Listings Reporting Bug
Google Search Console seems to have a bug with the performance report, specific to the jobs listing and jobs search appearance filter. The report is showing zero impressions and clicks since the 16th of this month.
Google Documents Read More Snippet Links Best Practices
Several months after Google launched the Read more links within the Google search results snippets, Google decided to post some best practices how Read more links work. These should help you encourage Google to show the read more links and thus help i…
The Yoast Perspective 2026: 7 things we learned from the SEO industry
SEO in 2026 is expanding, not changing. Traditional search still matters, but now SEO also includes AI-driven discovery, social platforms, and chatbots. The principles are the same, like clarity, structure, authority, and relevance, but the platforms are multiplying. We surveyed 59 SEOs to see how they’re handling these changes. Some have less than a year of experience. Others […]
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Breaking! Can You Rank In Google Without Content?
In my recent post, I showed you how Google faked a deep, human-level understanding of content. This follow-up story is building…. Hmm – The site (with no human visible content) is ranking in G now Proof you can rank in both AI’s and t…
Google Search Tests Opening Search Results In New Window
Google is reportedly testing opening search results in a new window. Yes, there is a setting to turn this on or off, but the setting is turned off and Google is testing opening these clicks in a new window.
Google Local Search Ads With Videos Ads
Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told.
Can Google Handle Domains With One Letter Difference? Usually
A Reddit thread asks if there are any issues with Google Search handling a domain name that has a single letter change in the domain name from another domain name. John Mueller from Google said that usually this is not a problem from Google Search.
Better Competitor Targeting In ChatGPT Ads?
Are ChatGPT ads allowing advertisers to go after competitors with greater specificity, or is this just a topical fluke?
Microsoft Bing Offers IndexNow Support To The Internet Archive
The folks at the Internet Archive are having issues with archiving the web. Something it has done since 1996 and is such a foundational website that it is sad to see. That being said, Fabrice Canel from Microsoft Bing wants to help.