The Benefits of an Internship After Graduation
Starting Your New Career
You aced that last exam, waltzed across the stage in your cap and gown, and you’re eager to start your career. The only problem: you’re about to dive into the uncertain abyss that is post-grad life and the only certainty, is that your diploma will arrive in 6-8 weeks.…
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Going international with SEO: How to make your WordPress site globally friendly
You expect maximum global reach possible when you spend resources. Tips and suggestions to set your WordPress site on the path to international influence.
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The perils of tricking Google’s algorithm
Know the ill-effects of chasing and tricking Google’s algorithms to save your brand’s reputation from Google penalties. There’s also a bonus involved!
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4 Quick & Easy Ways to Gather Audience Insight
At Seer, we believe that behind every search is a person. We believe that we should spend as much time understanding your audience as we spend on understanding Google. So we include audience research as a vital part of our SEO strategy.
…
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How to Get Client Buy-In for Keyword Recommendations
One of the first big deliverables in an SEO campaign is Keyword Research. At Seer, we leverage a wide variety of data to identify target keywords. We leverage audience insights, paid search data, and 3rd party search data to identify three core attribu…
Three Essential SEMrush Features for SEO
The Top 3 SEMrush Features We Use All The Time
While there are many sites that we at Seer keep bookmarked for constant use, one of our favorites definitely has to be SEMrush. When it comes to getting a gut-check on your site and on your competitors’ site – its many features provide a well-rounded view of both.…
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Pop-ups, Overlays, Modals & Interstitials Best Practices
Pop-ups, overlays, modals and interstitials are similar website elements that can be used to engage users, increase conversions, and prompt other website actions. However, Google understands that these elements impact the user’s experience on a landing page and has implemented ranking penalties to deter websites from using these in a way that is bad for users.…
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Word of advice on exactly what to expect from SEO in 2020
As always, Google is likely to throw a couple of curveballs – However, the SEO industry is coming of age. E-A-T, page quality, on-page SEO audits, and more.
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How to Start Getting Organic Traffic to Your Blog
Writing a blog that no one ever reads is the internet equivalent of throwing a party, where half the people who’ve marked themselves as attending on Facebook don’t turn up.
The Wolfgang Digital 2020 Benchmark KPI Study: The Most Valuable Online Consumer Trends of 2019 Are Revealed
The Wolfgang Digital 2020 Benchmark KPI Study: The Most Valuable Online Consumer Trends of 2019 Are Revealed
Post from Wolfgang Digital
What I Learned in 2019
(This is a personal post so if that isn’t your thing then you should move on.) This is the eighth year that I’ve done a year in review piece. If this is your first time reading one you may need the context of prior years. I’ve dealt with a variety of issues leading up to this point. […]
The post What I Learned in 2019 first appeared on Blind Five Year Old.
What I Learned in 2019
(This is a personal post so if that isn’t your thing then you should move on.) This is the eighth year that I’ve done a year in review piece. If this is your first time reading one you may need the context of prior years. I’ve dealt with a variety of issues leading up to this point. […]
Caught in the Middle: How to Effectively Manage a Vendor Relationship for Your Client
3 Tips for Managing Vendor-Client Relationships
Managing vendors on behalf of clients is a part of agency life. Whether it’s a tool provider, search engine or social network, we’re often asked to serve as the intermediary between the client and the vendor, but this can be a tricky minefield to navigate.…
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14 Questions to Ask Before Hiring an SEO Agency
Once you decide to hire an SEO agency, you have to decide which agency to hire. Whether you are going through the RFP process or reaching out to agencies directly, these 14 questions will help you evaluate which agency is the best fit for your business…
Identify Critical Technical SEO Issues Using Only Your Browser
There are a lot of problems that can occur in SEO, and it can be super time consuming to complete a full audit – especially if you’re simply looking to identify if there is an opportunity to improve organic visibility on your site.…
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The Best Google Chrome Extensions for SEO
If you do any SEO work, chances are you spend a lot of time in your browser checking out SERPs to survey the landscape for potential keyword targets and on websites making sure your landing pages are providing users exactly what they’re looking for.…
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SEO 101: Digital Marketing Terms & Acronyms
SEO Terms & Acronyms Explained
Every industry has their own slang and jargon that, if heard by someone outside the industry, would make absolutely no sense. Well, SEO is no different. I mean SEO is an acronym. Whether you are new to the industry, looking to learn more about SEO, or you’ve recently started working with an SEO agency, here is a list of terms that you need to know.…
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How to Combat Imposter Syndrome
We’ve all felt the sinking feeling of Impostor Syndrome at some point in our careers. You feel like you’re fooling everyone into thinking you’re good enough. You’re secretly hiding that you actually don’t know anything, you constantly question yourself, and you feel like you’ll never improve.…
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Brand Search Strategy: Save Campaign Spend and Drive More Organic Sales
Branded keywords tend to be deprioritized in organic search strategies because many businesses assume the following:
Our site will automatically rank in organic for all branded searches
Branded searches drive less revenue
Customers ask branded questio…
Featured Snippets Will No Longer Be Repeated in Search Results
Featured Snippet-Apocalypse: What Happened?
Could you hear it?
On January 22nd, 2020 at 4:30 pm SEOs around the world collectively groaned at the announcement that Google has begun to deduplicate results on Featured Snippet pages.
In other words, Google is now preventing URLs from appearing twice if they own the featured snippet.…
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