Control the controllables: how to benefit from changing consumer demand

The challenge There’s no denying it: consumer demand is heavily influenced by a multitude of factors that are entirely outside of our control as digital marketers. At no point has this been clearer than during the COVID pandemic. The graph below shows just how wildly demand fluctuated for toilet roll as people stockpiled everyday items […]

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SEOpinions Q1 2023 – E-E-A-T, AI & ChatGPT, & Algorithm Changes

SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your SEO roadmap accordingly. Read the last edition here.  2023: The Year Pandora’s Box Opened for AI in Search There has been *so much hubbub* in the SEO industry […]

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On-Page SEO Checklist in Google Sheets with OpenAi (ChatGpt ) integration

The latest version of Hobo Premium SEO Checklist in Google Sheets with OpenAi (the emerging technology behind ChatGpt) integration is now configured with some automation to save you time analysing pages. This Key Page checklist is a tool for you to quickly analyse any web page to guidelines Google has set out for webmasters to follow.

Read the full article here On-Page SEO Checklist in Google Sheets with OpenAi (ChatGpt ) integration © Copyright 2006-2021 Shaun Anderson

Step-by-step Analytics 4 migration checklist for July 2023 deadline

On July 1, 2023, older Google Analytics properties will stop processing new hits. You must upgrade to Analytics 4 before this date; the sooner, the better. Everything you need to migrate to Analytics 4 before the deadline is included in this checklist. This Google Analytics 4 migration checklist is intended for website owners, SEO managers and […]

Read the full article here Step-by-step Analytics 4 migration checklist for July 2023 deadline © Copyright 2006-2021 Shaun Anderson

How SEOcausal turns small changes into big results: internal linking

The challenge We’ve worked closely with this client for over 4 years now, across 15 of their EMEA markets. With multiple websites to maintain, let alone improve, we have to pick our shots when it comes to recommendations – ensuring everything is scalable, and we achieve the best possible outcome on the bottom line vs […]

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Why the Helpful Content Update isn’t all bad news and how to benefit from it

The Helpful Content Update – What it is The new ranking signal targets content created purely to rank on search engines. Content with “little value” or which is “not particularly helpful” will see their rankings drop. With Google’s push to reduce the amount of low quality content on SERPs, websites with a large proportion of […]

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Introducing Pivot-Table-JS: a lightweight module for pivot tables in JavaScript

What is pivot-table-js? Available on NPM, pivot-table-js is a lightweight module that closely replicates the functionality of Excel and Google Sheets pivot tables. Used heavily in our internal suite of bespoke web apps that power our internal workflows, pivot-table-js allows you to apply aggregations to sets of values. Feed-in an array of objects, specify the […]

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SEOpinions Q4 2022 – Tackling competing updates, Google’s Multisearch & more

With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your SEO roadmap accordingly. Read the last edition here. 1. As tech […]

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SEOpinions Q4 2022 – Tackling competing updates, Google’s Multisearch & more

With all the noise in the SEO industry, it can be hard to know what to prioritize. SEOpinions is a quarterly newsletter by Brainlabs to cut through the cruft, inform you of important SEO updates, and predict upcoming changes so you can prioritize your SEO roadmap accordingly. Read the last edition here. 1. As tech […]

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Bridging the gap of your sales funnel: recover lost customers

Mapping keywords to the customer funnel Most customers go through different stages before buying a product; this is known as the purchase journey (or purchase funnel). During this process, users carry out multiple searches until they reach the point of converting (making a purchase). By making sure your site has content to target searches along […]

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Helpful Content Update, don’t do anything yet.

Helpful content … helps people, 8 years ago I had a vision, let’s start interviewing our clients’ customers as they went through our site’s content and our competitors’ sites. While we might only record 8 customers, we always learned things about the customer we NEVER would have and we also had a much better feeling about if our content was “helpful” An algorithm isn’t ever going to tell me if my content is helpful, people will.…

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How SEOcausal turns small changes into big results: localisation

The challenge LoveCrafts is a global community for makers, uniting knitters, crocheters, sewists, quilters, embroiderers, and much more. They inspire crafters to feel connected to other makers, helping them find every little thing they might need, such as crochet patterns or embroidery kits, through one global platform.  LoveCrafts operates in several different markets. As a […]

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