SEO implementation barriers and how to overcome them

Why SEO implementation is important When completing a large piece of work, whether that’s a nice beefy technical audit, or a site architecture review, we often feel a great sense of accomplishment. But the real value of your work is in its implementation – what’s the point of doing such a large piece of work […]

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It’s Goog Enough!

This blog is in a sad state. It was hacked and the recovery process wasn’t perfect. I should fix it and I should blog more! But my consulting business is booming. And almost all new business comes via referrals. There’s only so much time – that precious finite resource! So I shrug my digital shoulders […]

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What You’re Trying to Achieve Dictates Who Does What

Top-of-funnel At this stage of their journey, users will often know little to nothing about your business. So, we need to find a way to pull them into your ecosystem. When doing so, we need to ensure their experience on your website is best-in-class, so their encouraged to stick around – and hopefully convert. Here […]

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Deciphering the impact of April’s Product Reviews Update

How April 2023’s update was a real step-change Since launch, there have been six refreshes, the majority of which have continuously improved the algorithm, up until April 2023: The most significant update to date was launched on April 12th. Announced via Twitter, the algorithm would now cover “services and things” in addition to “products”. Webmasters […]

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Introducing dedupe-csv: a command line tool to bulk remove duplicates

What is the dedupe-csv tool? Available on NPM, dedupe-csv is a command line tool that reads a CSV file, scans for duplicates and exports the unique entries to a new CSV. Based on Pandas’ drop_duplicates function, it provides a rich set of features with intuitive syntax and the convenience of a command line utility. How to […]

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Chatgpt SEO prompts: Do emulators dream of electric sheep?

Chatgpt cant do a lot of things you hear about on Social Media. Chatgpt is effectively emulating the function you think it is doing. It isn’t counting those words you are writing, it isn’t spell-checking your writing, it isn’t grammar-checking your copy. It cant check your website’s SEO (search engine optimisation), and it cannot SEO your website. If you use Ai to produce sloppy content, Google will have an algorithm cooking for you.

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