13 ways SEO and social media teams can work together
Bridge the gap between SEO and social media for boosted visibility and engagement. Learn how collaboration can amplify your presence online.
Bing Webmaster Tools gains new IndexNow Insights & top SEO insights report
IndexNow now reached 2.5 billion submitted URLs and accounts for 17% of its clicked on web search results.
Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates
The Google helpful content update is now part of the core update; all of this leading to a 40% reduction in unhelpful content within search.
Why information satisfaction is key to Google’s ranking algorithms
Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business.
Google Business Profile websites are now redirected to Google Maps
Eventually these redirects will go away and the website URLs will lead users to a dead end.
Repurposing content with AI: Streamlining blog roundups and skyscraper posts
Learn an AI-assisted approach to content repurposing, enabling you to efficiently create blog roundups and skyscraper posts.
How to optimize Google Core Web Vitals with real user data by DebugBear
Collecting data on visitor experiences on your website can help you pass Google’s Core Web Vitals assessment and the new Interaction to Next Paint metric.
A/B testing and SEO: How to navigate pitfalls and maximize results
Discover how to maximize the ROI of both A/B testing and SEO. Navigate common pitfalls at the intersection of testing and SEO.
Shifts in data privacy are forcing a return to marketing fundamentals
Actionable tips and next steps you and your teams can take to evolve your strategy with less user-level data.
Search Engine Land’s Periodic Table of SEO Elements goes interactive for 2024
The new interactive version features 44 elements in seven groups – Content, Architecture, Code, Credibility, Links, User and Performance.
TikTok launches monthly trends round-up series, including content tips
TikTok’s Trends Digest will advise brands and creators on tapping into trends to boost engagement.
How one Google featured snippet is killing commercial list-based content
A look at Google’s “From sources across the web” SERP feature, its similarity to programmatic SEO content and impact on fair competition.
How to identify and create content pillars that boost brand awareness
Learn proven tactics for selecting content pillars that educate and entertain your audience while conveying brand values.
New Google structured data carousels (beta)
Google has new documentation on what it also called host carousels within Google Search.
Google Chrome updates search suggestions
Google Chrome will now show you what others are searching for in the search box and search suggestions will show more image thumbnails.
This day in search marketing history: February 29
Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.
Google Search Console in Google Sheets
Register your interest for the Hobo SC (Search Console) for Google Sheets Presale. TBC The Hobo SC (Search Console) for Google Sheets is a complete SEO Auditing suite directly in Google Sheets. It contains the following products combined into one tool:…
4 SEO tips to elevate the user experience
Integrating SEO into your CX strategy can improve organic visibility and rankings. But don’t let it overshadow user-centric design.
3 reasons not to block GPTBot from crawling your site
There’s much more to gain than lose by embracing GPTBot. Explore three primary benefits of adopting OpenAI’s bot technology.
7 reasons why your AI content sucks (and how to fix it)
Lazy AI articles full of plagiarized text and generic writing can’t compete with insightful, specific articles by real experts. Here’s why.