Help with Yelp for Business: Responding to Negative Reviews
A couple weeks ago, I wrote a blog post that featured some best practices when using Yelp for business, (I know, it’s a shameless plug), where I gave suggestions for combating negative Yelp reviews. I suggested businesses seek evaluations from their customers to obtain more comments. If these reviews are overwhelmingly positive, the Negative Nancy’s won’t […]
Help us find the State of SEO
Help us find out the State of SEO and get the free report when we are done!
Post from Bas van den Beld on State of Digital
Help us find the State of SEO
Using Facebook Custom Audiences For Untapped Social Remarketing
As remarketing continues to grow, advertisers are beginning to see more and more unique ways to re-engage their target market. One such option is Facebook’s Custom Audiences. Custom Audiences allows advertisers to enter email addresses, phone numbers, Facebook user IDS, app user IDs, and IDFAs (Identifier for Advertising) into Facebook. If there is a match, a […]
The Rise of Content Scraping – is it Sharing or Stealing?
State of Digital has seen many cases of its content being scraped and copied. Russell looks at the issue of content scraping and analyses the pros and cons.
Post from Russell O’Sullivan on State of Digital
The Rise of Content Scraping – is it Sharing or Stealing?
Could Your Images be Harming Your On Page SEO?
Ben Holbrook discusses whether using recycled images could have a negative effect on your on page SEO efforts.
Post from Ben Holbrook on State of Digital
Could Your Images be Harming Your On Page SEO?
It’s Still a Link Building Business
Link Building is still the major factor for search engine rankings, however SERPs are not as clean as we would like to believe.
Post from Neil Walker on State of Digital
It’s Still a Link Building Business
Monitoring Your Brand – Unlinked Mentions
Monitoring your brand for unlinked mentions is beneficial for the following reasons: Find the issues Monitoring mentions of your brand garners thousands of unsolicited reviews from your customers. While it’s easy to see unhappy customers on social platforms like Twitter and Facebook, all too often we forget that some people aren’t always going to bring […]
Making a Difference: SEER Gives Back
If you’ve been following SEER for a little while now, browse our Twitter page or spent five minutes with a team member, you probably know how important it is to us to give back to the community. Our team spent over 1,000 hours volunteering in 2013 and we have a blast doing it. The SEER […]
The January 2014 Google Analytics Recap
Here’s your summary of what happened over at Google Analytics in January, and why it should matter to you. Improving Remarketing with Google Analytics: A UI Refresh and List Importing Thursday, January 30, 2014 The gist: Remember last year when GA segmentation got an upgrade? Well, this feature has now been paired up with the […]
PPC Account Audit Guide
Q1 of each year is typically a busy time for PPC account managers to perform account audits. Account audits are great because they force managers to take a step back and analyze some of the basic, fundamental details of account management which we might be overlooking on a regular basis. Here are a few items […]
SES London Day 2 – SEM Power Tools Set: SEO & PPC #SESLon
More coverage of SES London 2014, where Russell O’Sullivan summarises a session with Richard Baxter and Jasmin Aherns about the right tools for SEO and PPC.
Post from Russell O’Sullivan on State of Digital
SES London Day 2 – SEM Power Tools Set: SEO & PPC #SESLon
SES London Day 2 – Google Changes A lot! Hummingbird, Not Provided, Enhanced Campaigns: The Update #SESLon
Our SES London 2014 coverage continues. This session on day 2 is dedicated to the recent Google Hummingbird update and how this affects content strategy.
Post from Polly Pospelova on State of Digital
SES London Day 2 – Google Changes A lot! Hummingbird, Not Provided, Enhanced Campaigns: The Update #SESLon
6 Quick Win Strategies to Kick Off Any Link Building Campaign
Getting started with link building on a new project can be an exciting time. With all of the ways you’ve learned how to build links (or at least read about them), the metaphorical Internet world is your oyster. However, it can also be overwhelming. How do you determine priority when figuring out what link building […]
Bing & Yahoo Search Partners Can Work
There have been plenty of articles questioning the validity and quality of traffic from Bing and Yahoo’s syndicated search partners, and maybe even a few about Google’s Search Network. Well, I’m here to tell you that with all the bad also comes some good. If you manage Bing search partners properly, you can generate good […]
Manipulating Google+ for Fun and Maybe Profit…
On Friday I did a post about Google’s Authorship affect on rankings and this morning I was replying to some comments and checking to see how well it had done etc. and noticed something interesting; the Google+ shares was higher than both FaceBook and Twitter combined! After digging into the analytics
The post Manipulating Google+ for Fun and Maybe Profit… appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Best Practices When Using Yelp for Business
We’re all guilty of it! At one point or another we’ve all had such a bad experience with a business that we want to tell everyone and their mother so the company doesn’t make another cent off of you and your friends. It’s well known that word of mouth can be damaging enough; however, in […]
LinkDex ThinkTank – iGaming & Search Strategy #thinktank
If you want to know about competitive markets – read our coverage of the LinkDex iGaming ThinkTank Event
Post from Jackie Hole on State of Digital
LinkDex ThinkTank – iGaming & Search Strategy #thinktank
Does Authorship Affect Rankings? A Rand Fishkin Study
So as the title suggests, does Authorship have an affect on rankings? Here’s the experiment… Take an unauthoritative blog (mine) and an authoritative blogger (Rand Fishkin) and see what happens. The Back Story In June 2012 I contacted Rand Fishkin of Moz and asked him if we could set up
The post Does Authorship Affect Rankings? A Rand Fishkin Study appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Thinking Logically about Search, Social, Links and Engaging Your Audience
This post is an English translation of an interview I did with Анастасия Матвеева (Anastasia Matveeva), Editor of Searchengines.ru. The original Russian version is here. In both interviews we discuss future trends in search, linkbuilding vs. social, Google penalties, budget and resource limitations, and some advice to people considering a move to SEO or digital […]
Using Optical Character Recognition for Better On-Page SEO
Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Why rely on Google expending more processing cycles to understand your content when you could just give them the text to parse? Since most Ecommerce sites tend to be a little thin on the ground for on-page […]
The post Using Optical Character Recognition for Better On-Page SEO appeared first on SEOgadget.