Google issues guidelines on bloggers and links for freebies
The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on … read more
Friday Infographic: Google Changes: The Old Days vs The New Days
It used to be simple, optimising your SEO for Google. These days, you need to take into account many different things. The changes are brought together in this infographic.
Post from Bas van den Beld
Re-think Search: Use SEO To Grow Your Business, Not for Rankings
82 percent of marketers stated that generating brand awareness was their top goal in 2015 (Content Marketing Institute & MarketingProfs).
However, when it comes to organic search, many marketers do not view this channel as an opportunity to invest…
The winners and losers of ‘mobilegeddon’ in the USA
In the USA, mobilegeddon was much more successful in making website operators take note of Google’s mobile-friendly update than for any other country we looked at.
How the Quest for Good UX Can Lead to Great SEO
Great things can happen you consider user experience and SEO together. Design and user intent help to shed light on the ideal customer experience. Briony Gunson talks us through a project with a client and the unexpected impact it had on SEO.
Post from Briony Gunson
10 remarketing facts that will supercharge your PPC strategy
I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing.
What is the Personal Index and Why Should You Care?
What is the personal index?
The personal index is what we at Distilled have been calling search results that are specific to the searcher, and importantly, contain content from their own data.
What is the Personal Index and Why Should You Care?
What is the personal index?
The personal index is what we at Distilled have been calling search results that are specific to the searcher, and importantly, contain content from their own data.
Google is killing off PageRank from its Toolbar
As confirmed by Google’s Webmaster Trends Analyst John Mueller, Google is removing PageRank from its Toolbar.
How understanding psychology can help increase ecommerce sales
Human psychology can help create a better design and user experience, as it offers valuable insights about a brand’s target audience, its thinking and its criteria for purchasing decisions.
Presidential candidates, here’s how to win (at search marketing)
How Hillary Clinton is sweeping up in the presidential search marketing category.
What should I do when my site has been hit with a Google penalty?
What should you do when you’ve been on the receiving end of an algorithmic change, or, heaven forfend, a manual action?
Customer journey from search to landing page: UK supermarkets
In which we take a look at the experience of searching for a brand or product, looking at a brand’s organic and paid search reach and its subsequent landing page. All from the point of view of the customer.
Google gives presidential candidates a prime slot in search results
Google has announced the launch of a new feature, which allows (for the moment) presidential candidates to post directly into search results. … read more
Google to Announce that Links are no Longer a Major Ranking Factor
Let’s be absolutely clear. They’ll be presenting a carefully-tailored PR play, and it won’t actually be true in the way it’ll be interpreted. But they’ll say it, or something like it, and people will lose their collective minds.
Google to Announce that Links are no Longer a Major Ranking Factor
Let’s be absolutely clear. They’ll be presenting a carefully-tailored PR play, and it won’t actually be true in the way it’ll be interpreted. But they’ll say it, or something like it, and people will lose their collective minds.
How to compete on the new Google SERP
One of the main questions on everyone’s mind about the new Google SERP is “how are these changes are going to affect paid and organic search?”
Blogging for SEO: five quick tips for beginners
Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content marketing.
Everything you need to know about Wikimedia’s ‘Knowledge Engine’ so far
If you’ve been following the news about Wikipedia over the past few weeks, you might have heard about ‘Knowledge Engine’, the secret search engine project that was supposedly going to take on Google.
The winners and losers of ‘mobilegeddon’ in the UK
Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update.