The changing SERP: understanding and optimizing above and below the fold
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they need to be able to keep up.
A complete Local SEO guide for small businesses
A practical local SEO guide for business owners.
Complete guide to meta tags in SEO
A completer introduction to all the meta tags a webmaster may need when creating or optimising a webpage for SEO.
SEO outsourcing: what do you need to know?
Numerous websites outsource their SEO, but why is this so important?
Could ‘people-powered’ Digle be the future of search?
It’s search, Jim, but not as we know it.
SEO Basics for Small Business
Small businesses should not ignore SEO. In this post Paul Hunter outlines five key areas to consider when starting an SEO campaign for your small business.
Post from Paul Hunter
15 writing tips to rank higher on social and search results
Online writing has its own style and it’s even more challenging when thinking of its impact own. Here are 15 tips to keep in mind when writing for the web.
Guide to Google ranking signals – Part 5: duplicate content and syndication
This week we continue diving into on-page content factors, with duplicate content and syndication.
The natural evolution of digital for brands: becoming more human
With the rise of digital personal assistants in recent years like Cortana and Siri, and intelligent bots, what was once science fiction is quickly becoming fact.
Understanding the impact of speech recognition software on search
As technology stands right now, we may not be at the point of making real “human” connections with our mobile devices, but we do talk to them. We talk to them a lot.
Penguin 4.0: what does it mean for SEO practitioners?
As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week.
More online product searches start on Amazon than Google
The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a search engine.
Guide to Google ranking signals – Part 4: content freshness
This week’s guide to ranking signals continues diving into on-page content factors, with content freshness.
12 tips for content marketing from an SEO perspective
How can you create content marketing which works for search, right from the start?
CTR as a ranking factor: what we know so far and how to action it
For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses … read more
What Web Dev Inadvertently Taught Me about SEO
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Before Distilled, I was a Digital Producer (think: front end developer meets project manager) and worked on dozens of web development projects.
12 companies hit with a Google manual penalty
Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise.
Yelp vs. Google vs. Facebook Reviews: which should you focus on and why?
If you are handling the marketing for a small business, it can be a challenge to decide where review efforts should be spent.
Guide to Google ranking signals – Part 3: quality content
An algorithm won’t judge for personal taste, but there are some technical things you can do to make sure your content is deemed ‘quality’, not just to spider crawlers but also real human readers too.
Google’s latest desktop SERP experiment: a whiter, more spacious background
Google has begun experimenting with a cleaner, whiter, brighter user interface.