Happy holidays from Search Engine Watch!
It’s the most wonderful time of the year – happy festivus from all at Search Engine Watch
How to predict ROI for SEO fixes
Understand how predict what ROI will be achieved as a result of implementing an SEO fix.
Google tests its own user ratings for movies
There seems to be an initial attempt from Google to introduce user ratings in its search results for movies and TV shows
How to use data to justify SEO fixes
What if I told you I could give you a process which can put a definitive number on the returns you would get from SEO fixes?
Can Content Improve Your Conversion Rate?
Content marketing builds brand awareness, at first, that later is supposed to grow into creation of brand impression, that is to result in brand affinity, which leads, eventually, to conversion.
6 SEO Experiments That Will Blow Your Mind
All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve.
5 Proven List Building Strategies to Employ in 2017
Here are five proven list building strategies that you can employ in 2017 — each backed up with case studies and research.
The Rise of Emoji and Google’s Mobile-First Movement
Emoji are now integral in the digital vocabularies of people of all ages and backgrounds and are used not only between individuals, but by companies, too.
Five most important search marketing news stories of the week
Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised
7 Useful SEO Tips to Improve Organic Performance
Discover 7 Useful Tried and Tested SEO Tips That Will Helps To Improve The Organic Performance Of Your Website by Luke Monaghan.
Post from Luke Monaghan
Are you using too many questions in your headlines?
It’s been said that there are no stupid questions. But are there stupid question headlines?
5 Secret Ways You Can Use Google Tag Manager to Boost Your SEO Strategy
Boost your SEO strategy with these 5 hacks using Google Tag Manager: classify your blog posts, implement structured data, rel canonicals and others.
Post from Pete Campbell
What is an exact match domain (EMD) and why does Google want to punish them?
In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why you should avoid them.
Five tools to help you build a content-focused SEO campaign
Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualified leads and ultimately, more customers.
Where Will the Next Trillion Searches Come From?
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I want to talk today about a shift in searcher behaviour as big as the growth of mobile. That’s quite a claim, so let’s back up and get some context:
Nine mobile trends to help you stand out in 2017 and beyond
The way we ask for information is changing. The way we optimise must change too.
Google’s mobile-first index: how to prepare your business
The important news that we have all been waiting for, Google has finally announced mobile-first indexing.
How Black Friday can lead to valuable organic search opportunities
Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day?
Guide to 301 redirects and canonical tags
When you need to redirect a website or individual webpage to a different location, there are a number of different tactics you can employ.
This is how Google will present the results of the 2016 US election…
By presenting an animated gif of everybody screaming and crying?