Marketing with intent: The combined power of SEO and content
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers.
How featured snippets can be manipulated by private blog networks
Private blog networks (PBNs) are largely thought to be a black hat SEO technique of the past since Google took action against them in 2014. But there are still some around, and they can play a big role in manipulating Google’s vaunted featured snippets.
The most effective ways to respond to negative reviews
Customer reviews are important to both your search ranking and your overall brand presence, but not all customer feedback is positive. Here’s how you can deal with negative reviews in a way that maintains your reputation and leaves the customer happy.
How to scale your business internationally on search engines
Most online sites at some stage will want to expand, and one of the most common ways to do that is by … read more
How to achieve off the charts off-page SEO that will boost traffic
If you want to rank better and get more traffic, you need to think about more than just optimizing your site. There is a whole range of opportunities out there for “off-page SEO” – SEO elsewhere around the web, and even offline. Here’s how to get started.
How to Run Live ‘Site Reviews’ at Events (and Why You Should)
Steve Morgan writes about his experiences running site reviews at a regular meetup, whereby sites are SEO-audited live and the panel offers advice to the site owners.
Post from Steve Morgan
How to optimize for Google’s featured snippets
Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions. … read more
The ultimate guide to mobile technical SEO
Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website – so it’s vital to look at technical SEO from a mobile perspective.
Using Latent Semantic Indexing to boost your SEO strategy
Latent semantic indexing is a concept that search engines use to discover how a term and content work together to mean the same thing. Here’s how you can use it to boost your SEO strategy and grow your business.
The Future of SEO in Automotive Infotainment Systems
When you’re in the car, what do you use for navigation? What about music? With accessible and user-friendly mobile apps such as Google Maps, Waze, Spotify, Pandora, and much more, you most likely answered “phone” for both of the questions above.…
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Which SEO trends are here to stay?
How do you decide where to assign your SEO budget? Knowing if new trends are here to stay or a passing fad can help you make the best optimisation choices.
Post from Hannah Thorpe
Optimizing for voice assistants: Why actions speak louder than words
The voice assistants of today are closer than ever to the sci-fi ideal of the all-knowing computer that we’ve been dreaming about for decades. But the way that users are interacting with them isn’t just with voice search – it’s with voice commands. How are these different, and what can you do to optimize for them?
Early Results from Split Testing JavaScript for SEO
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We’ve been testing what happens when pages rely on JavaScript to render properly – and one of our first tests showed an uplift when we removed a reliance on JS:
Taming the local search beast in a post-Possum and Fred world
Two of Google’s recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can businesses optimize for local search in the wake of these updates?
What does Google’s “Project Owl” mean for search and fake news?
In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with new feedback forms for search suggestions and the answer box, and authoritative content prioritization in the answer box. But how will this affect the user experience of search?
Small Batch Testing: A Small Change to Your Process, A Big Change for Results
A project strategy that is set in stone is destined to crumble.
You need fluidity and flexibility because it’s inevitable that you will work on a strategy that doesn’t live up to expectations. And when you find yourself in that situation, you need to be able to pivot before you get too far down the wrong path and spend way too much money.…
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International SEO: 5 ways to scale performance
The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what people want and then producing content to meet these needs. As you get started with your international SEO strategy, here are five ways you can scale your practices to maximize your potential.
What Google’s Suggested Clip Feature Means for You
A few weeks ago, Google rolled out a new SERP feature that highlights a “suggested clip” within an embedded video. As visible below, the video itself dominates the SERP, automatically highlighting the section of the video that Google has determined best answers your search query.…
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Google Answer Box Strategy: The Dos and Don’ts
Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box. The indication is that it’s here to stay, which means it may well be worth devising a strategy to maximize your chances of achieving “rank zero”.
What does voice search mean for your local SEO strategy?
The popularity of virtual assistants means voice search is on the rise. But what does it means for businesses that rely on local search traffic, and how can they ensure they aren’t left behind?