Google Ranking Factors & Quality Rating Criteria in 2017
‘I think a special mention should go to Bill Slawski who does a great job of analysing SEO related patents (who I might owe joint writing credit for this article). I did not want to send people directly to the patent application site, and Bill deserves the link(s) I think. Follow Bill on Twitter here […]
Read the full article here Google Ranking Factors & Quality Rating Criteria in 2017
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
The collision between PR, content, and SEO: How to make it work for you
The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage … read more
Spy On Your Competitors Rankings & Perform Keyword Research FREE for 30 Days (Worth Over 100$)
SEMrush (Disclosure: I am a customer and affiliate of SEMrush, as their tools are invaluable) has a nice offer for readers of this blog – free access to keyword research and competitor research reports for 30 days. Use the following link to trial SEMrush free for 30 days and get the information on your competitors […]
Read the full article here Spy On Your Competitors Rankings & Perform Keyword Research FREE for 30 Days (Worth Over 100$)
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
How does Bing’s voice search compare to Google’s?
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete?
New Google Search Features from August: Loan Calculators, Salad Dressing, Orecchiette, Oh My!
The Seer team keeps a running document of Google search features and oddities, which we collectively update whenever we spot something new. This allows us to identify trends in what features Google is testing and provide our partners with up-to-date in…
6 Great Examples of Travel Brands Using Content Marketing Successfully
Pete Campbell from Kaizen runs through the top content marketing techniques in the travel market today – so you can see how to get from A to B successfully.
Post from Pete Campbell
What is SEM?
If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym! Don’t we have enough?
Should I move my WordPress website to HTTPS?
Website visitors demand secure connections to the websites they are interacting with. HTTPS is an industry best practice, a ranking signal on Google and increasingly becoming the standard for websites. But if you’re not of a technical bent, switching your site to HTTPS can seem intimidating.
10 Ways to Use PPC, SEO and Analytics Together
One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?”
The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments.…
The post 10 Ways to Use PPC, SEO and Analytics Together appeared first on Seer Interactive.
How to create the perfect 404 page
Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush – especially if your site is frequently changing URLs.
Review: How To Do An SEO Audit With SEMRush FAST (For Beginners)
How to do an seo audit quickly and simply with SEMRush.
Read the full article here Review: How To Do An SEO Audit With SEMRush FAST (For Beginners)
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
How to optimize VR content for search
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still hesitant about diving in. Can VR content be found using search engines? Is it even possible to optimize virtual reality content for search? We take a look at how to do VR SEO.
DYK: Low-Quality Content On Part of A Web Site Can Affect Rankings For The Same Website On More Important Keyword Rankings
Moz has a good video on the Google organic quality score theory. You should watch it. It goes into a lot of stuff I (and others) have been blogging for the last few years, and some of it is relevant to the audits I produce (example here). One thing that could have been explained better […]
Read the full article here DYK: Low-Quality Content On Part of A Web Site Can Affect Rankings For The Same Website On More Important Keyword Rankings
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
Baidu SEO: How to optimize for China’s biggest search engine
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. But there are countries in the world where Google is not king, and one of them is China. If you want to optimize for the second-largest economy in the world, here’s what you need to know about Baidu, China’s primary search engine.
Google Search Console: What the latest updates mean for marketers
Google Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. Therefore, Google’s recent announcement of some changes to the platform was very warmly received by the SEO community.
How to optimize featured snippets for voice search
When it comes to voice search, featured snippets are key. If a searcher is using voice search and expecting a verbal reply, they will not be presented with a choice of results – and where a featured snippet is present, this will be the result read out. So how can you optimize your featured snippets for voice search?
Make it faster: reduce image size by 85% and improve your page speed
Make pages loading much faster regardless your CMS. This case study tests the combined effect on speed by compressing images manually and using a WordPress plugin.
Post from Gustavo Pelogia
The 10 most common WordPress SEO challenges and how to solve them
If you’re new to the business of SEO and are just figuring out how to optimize your WordPress site for search, navigating the landscape of SEO can seem like a nightmare. Here are 10 challenges to watch out for, and how you can solve them.
5 SEO features to make sure your ecommerce platform supports
When choosing an ecommerce platform to power your online store, it’s important to consider search engine optimization (SEO) features in your decision-making process. Let’s take a look at five core features that your ecommerce platform needs to have, along with examples of platforms that offer each feature.
Build it and they shall come: Why your site architecture and search strategy must be aligned
As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true … read more