Best of 2017: Our top 5 articles in SEO
As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. First up is, of course, the bread and butter of Search Engine Watch: SEO.
Best practices for anchor text optimization in 2018
Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that … read more
Check How Your Website Looks To Google & In Different Versions Of Browsers, Too.
It is important to check that users can enjoy your website using a variety of devices.
Read the full article here Check How Your Website Looks To Google & In Different Versions Of Browsers, Too.
A Hobo Site Review can quickly identify any issues on your site that is holding your site back. See Hobo SEO Review Prices
© Copyright 2006-2017 Shaun Anderson https://www.hobo-web.co.uk/
How to highlight search opportunity and create a keyword difficulty metric
Whether working client-side or for an agency, the ability to prioritize is essential to ensure you are making the most use of the limited resources you are given. Within, this post we’ll run through a few different ways to show how to highlight opportunity across a keyword set, and introduce a keyword difficulty metric you can use to take prioritizing work to the next level.
Why linkless mentions are the future of link-building
Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. But over time, the web has evolved, and search engines have evolved along with it – and developed better ways of gauging website authority. Here’s what you need to know about linkless mentions and why they’re the future of link-building.
Which tools should I buy to advance my SEO strategy?
The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness. Once you have all the basics in place, which SEO tools should you invest in to take your strategy to the next level?
Building Your Search Universe
Building your Search Universe, by joining different data sources, enables you to more easily identify opportunities and assist you with common SEO tasks.
Post from Sam Marsden
How to carry out a mobile SEO audit on your site
Mobile optimization should be an integral part of your SEO strategy, and it goes beyond just checking whether your site passes Google’s Mobile Friendly test. In order to cover off all the factors involved in achieving the ultimate mobile-optimized website, it is necessary to carry out a mobile SEO audit on your site.
How much should SEO cost?
The price associated with an SEO campaign can be determined by a significant amount of factors: what work has been conducted previously? What internal resources are available to support the campaign? How competitive is the industry? What are the goals of the campaign? As a result, pricing SEO can sometimes feel akin to a ‘how long is a piece of string’ scenario.
How to future-proof your SEO for 2018
With just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should you be taking with your SEO to prepare for next year?
Thin Content: what is it, what can cause it, and how do you find it?
Thin content can hamper your website’s performance in search. But what exactly is thin content, what causes it, and how can you find it on your site? This guest article explains everything you need to know about thin content.
Post from State of Digital Guest Contributor
Official: Google’s New SEO Starter Guide – 63 SEO Practices to AVOID in 2018
Google has released a new SEO Starter guide. This will be a useful place to start for beginners.
Read the full article here Official: Google’s New SEO Starter Guide – 63 SEO Practices to AVOID in 2018
A Hobo Site Review can quickly identify any issues on your site that is holding your site back. See Hobo SEO Review Prices
© Copyright 2006-2017 Shaun Anderson https://www.hobo-web.co.uk/
Unlocking the Global Marketplace in 2018 with International SEO
See some of the most effective SEO strategies & practical tactics that you can deploy in 2018 so that your business can operate on a global scale online.
Post from Lee Wilson
How Google Treats Location Pages On A Website For A Single Business: Doorway Pages
Over the years, I’ve played about a LOT with this kind of multiple location-based ranking and getting websites to rank with location pages.How to optimise location based pages on a site not to look like doorway pages. Its actually a very interesting aspect of modern SEO and one that is constantly shifting. Location-based SERPs are […]
Read the full article here How Google Treats Location Pages On A Website For A Single Business: Doorway Pages
A Hobo Site Review can quickly identify any issues on your site that is holding your site back. See Hobo SEO Review Prices
© Copyright 2006-2017 Shaun Anderson https://www.hobo-web.co.uk/
How to use Google Trends for SEO
Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world’s most popular search engine. Over time, the power of this service has been tapped in new and enlightening ways. Here’s how you can use it for SEO.
How Google Treats Subdomains: “We… treat that more as a single website”
John Mueller was asked if it is ok to interlink sub-domains, and the answer is yes, usually, because Google will treat subdomains on a website (primarily I think we can presume) as “a single website“: “So if you have different parts of your website and they’re on different subdomains that’s that’s perfectly fine that’s totally […]
Read the full article here How Google Treats Subdomains: “We… treat that more as a single website”
A Hobo Site Review can quickly identify any issues on your site that is holding your site back. See Hobo SEO Review Prices
© Copyright 2006-2017 Shaun Anderson https://www.hobo-web.co.uk/
Tip: Beware Keyword Stuffing Ecommerce Website Category Pages To Rank For Various Other Keywords in Google
Quote: “The site was ranking the first page for the keyword (widget) and(widgets) in Australia since two weeks we moved all the way down to page five. Technical changes haven’t been made to the site the **only modification was we added more category landing text to rank for various other (keywords)**”
Read the full article here Tip: Beware Keyword Stuffing Ecommerce Website Category Pages To Rank For Various Other Keywords in Google
A Hobo Site Review can quickly identify any issues on your site that is holding your site back. See Hobo SEO Review Prices
© Copyright 2006-2017 Shaun Anderson https://www.hobo-web.co.uk/
The highs and lows of enterprise SEO: Which strategies paid off best in 2017?
As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy. What are the greatest challenges being faced by the industry as a whole? What have been the biggest successes?
How To Identify & Remove Annoying Ads on Your Site
Google will now tell you in Google Search Console if the ads on your website are annoying users.
Read the full article here How To Identify & Remove Annoying Ads on Your Site
Annoying ads are just one of the many elements on your website that could cause Google to rate your website “low-quality” and see traffic to your site reduced. A Hobo Site Review can quickly identify any issues on your site that is holding your site back. See Hobo SEO Review Prices
© Copyright 2006-2017 Shaun Anderson https://www.hobo-web.co.uk/
How to audit your site’s internal linking (I am the very model of a modern site – in general)
It can be tough at the top – with SEO more commonly a part of digital businesses than ever before, […]
Post from John Warner