SEO for Startups: Bootstrapping Your SEO Strategy
Why Does SEO Matter?
You’re a startup, which means you have limited resources and you need customers. Why should you bother investing in your website or worrying about Google results when you have investors to woo and sales you need to close?…
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What is HTTP/2 and how does it benefit SEO?
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO?
Amazon SEO: A guide to improving your rankings on Amazon
If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on Amazon, however, you will need to employ some SEO tactics to showcase your products and business.
Blurring the Line Between CDN and CMS
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Cloudflare recently announced that they’re launching a new feature, called “Cloudflare Workers”.
How to write blog headlines that drive search traffic
Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). Follow these simple rules and you’ll appeal to audiences as well as search engines.
Ten steps to successful SEO for startups
SEO can help a growing startup establish its presence and meet business goals. Here’s how to get started with search engine optimization and which areas to focus on.
Still doing guest blogging? Keep these 4 tips in mind
A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. There’s nothing wrong with this – Google doesn’t penalize people for guest blogging, as long as you do it well and in moderation. Here are some tips to keep you on the right side of Google.
First Click Free is Dead, but is its Replacement Really any Better for Publishers?
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The publishing industry has been claiming victory recently in a long-running disagreement with Google over how subscription content (i.e.
Does your website need an SEO audit?
Audit. A word associated with redundancies or the tax man knocking at your door. It’s a word devoid of happy connotations.
But don’t be afraid, they can be very helpful. So where do they fit into the SEO ecosystem, and how can you tell if your website needs one?
How To Use Sitebulb Website Crawler & SEO Site Auditor To Manage Your Onsite SEO
Sitebulb (Disclosure – I am an affiliate and I would make money from clicking on some links on this page) is a new website crawler and site auditor from the folks that give us URLProfiler (which I like a lot, hence why I am an affiliate of SiteBulb. Any such links are marked (AFF)). Read […]
Read the full article here How To Use Sitebulb Website Crawler & SEO Site Auditor To Manage Your Onsite SEO
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
The last word on Fred from Google’s Gary Illyes
This month’s Brighton SEO delegates all hoped for Google’s Gary Illyes to enlighten them on the major talking points in search this year. … read more
Google Ranking Factors & Quality Rating Criteria in 2017
‘I think a special mention should go to Bill Slawski who does a great job of analysing SEO related patents (who I might owe joint writing credit for this article). I did not want to send people directly to the patent application site, and Bill deserves the link(s) I think. Follow Bill on Twitter here […]
Read the full article here Google Ranking Factors & Quality Rating Criteria in 2017
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
The collision between PR, content, and SEO: How to make it work for you
The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage … read more
Spy On Your Competitors Rankings & Perform Keyword Research FREE for 30 Days (Worth Over 100$)
SEMrush (Disclosure: I am a customer and affiliate of SEMrush, as their tools are invaluable) has a nice offer for readers of this blog – free access to keyword research and competitor research reports for 30 days. Use the following link to trial SEMrush free for 30 days and get the information on your competitors […]
Read the full article here Spy On Your Competitors Rankings & Perform Keyword Research FREE for 30 Days (Worth Over 100$)
© Copyright 2006-2017 Shaun Anderson http://www.hobo-web.co.uk/
How does Bing’s voice search compare to Google’s?
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete?
New Google Search Features from August: Loan Calculators, Salad Dressing, Orecchiette, Oh My!
The Seer team keeps a running document of Google search features and oddities, which we collectively update whenever we spot something new. This allows us to identify trends in what features Google is testing and provide our partners with up-to-date in…
6 Great Examples of Travel Brands Using Content Marketing Successfully
Pete Campbell from Kaizen runs through the top content marketing techniques in the travel market today – so you can see how to get from A to B successfully.
Post from Pete Campbell
What is SEM?
If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym! Don’t we have enough?
Should I move my WordPress website to HTTPS?
Website visitors demand secure connections to the websites they are interacting with. HTTPS is an industry best practice, a ranking signal on Google and increasingly becoming the standard for websites. But if you’re not of a technical bent, switching your site to HTTPS can seem intimidating.
10 Ways to Use PPC, SEO and Analytics Together
One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?”
The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments.…
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