When AI Fails Advertisers: Whitelisting & Programmatic Advertising
Making sure an advertisement appears in the right place is harder now than it has ever been. New sites that publish content considered controversial, inflammatory, propogandic, or that otherwise do not align with the values of mainstream brands are created en masse everyday.…
The post When AI Fails Advertisers: Whitelisting & Programmatic Advertising appeared first on Seer Interactive.
What do we know so far about Google’s new homepage?
Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage since 1996. We take a look at what the relaunch entails, and how it might change things for marketers.
Google fined $2.7 billion by E.U. in anti-trust ruling
Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving “illegal advantages” to another Google product within search results, in a case that started more than seven years ago.
OK, Google: Should I Focus on Voice Search in 2017?
Answer: No. Not if you want to hit your 2017 goals.
Seer Round Table
Welcome to Seer Round Table – content driven by Seer employees talking through the latest trends in marketing. This is the product of seasoned marketers challenging the trends and each other to simply get to the best solutions.…
The post OK, Google: Should I Focus on Voice Search in 2017? appeared first on Seer Interactive.
What Google’s Suggested Clip Feature Means for You
A few weeks ago, Google rolled out a new SERP feature that highlights a “suggested clip” within an embedded video. As visible below, the video itself dominates the SERP, automatically highlighting the section of the video that Google has determined best answers your search query.…
The post What Google’s Suggested Clip Feature Means for You appeared first on Seer Interactive.
5 most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Four most interesting search marketing news stories of the week
This week, Google’s new “suggested clip” feature in search results shows how far its ability to search within videos has improved, and a new menu of Partner-only Features on Google’s Developer Blog hints at some exciting things to come.
How can marketers optimize for Google’s new “similar items” feature?
Google has announced that “Similar items” is now available globally in image search on mobile and in its Android app. Similar items … read more
Google launches Fact Check in search results worldwide
After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide. How does it work, and what can you do to get your site included?
Five most important search marketing news stories of the week
This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the worlds of search, search marketing, and beyond.
Facebook and the Advent of Searchless Search
Facebook smashed the revenue expectations set with its earnings report for the last quarter. The main driver of revenue was, unsurprisingly, ads. What’s more interesting than this though was the discussion around where they see the product heading in the future. When the Facebook team decided to push into natural language graph-based search a few […]
The post Facebook and the Advent of Searchless Search appeared first on Builtvisible.
AdWords Extended Text Ads are already among us
Several different sources confirmed to me that the new extended format for AdWords text ads has been extensively tested in the past months and their final release to all advertisers is imminent. Ads will pass from the current 25 characters title + 2 lines of 35 characters to 2 headlines of 30 characters each + 80 of descriptive […]
Post from Gianpaolo Lorusso
Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Seven most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
What has Twitter brought us in 10 years?
It is Twitter’s 10th birthday. What has Twitter brought us in the last decade? A lot. Let’s evaluate.
Post from Bas van den Beld
Six of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Eight of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
This was January 2016 on State of Digital
An overview of all articles published on State of Digital in January 2016
Post from Bas van den Beld