Facebook campaign budget optimization: How marketers must prepare for September 1, 2019
If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook’s campaign budget optimization update.
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#GoogleDoBetter: The latest on internal issues at Google and Alphabet
June 19 sees protests from employees and activists at annual shareholder meeting, but outright rejection of progressive change from the board.
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Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along
Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations. The story explained with two simple charts.
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Google’s How News Works, aimed at clarifying news transparency
In May, Google announced the launch of a new website aimed at explaining how they serve and address news across Google properties and platforms.
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Goodbye to average position on Google SERPs
Average position is misinterpreted as a metric that shows the actual position of ads on SERPs. How to accurately gauge the true page position of your ads?
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Google bans adverts for anti-censorship sites in China
Despite Google and China’s interesting history, Google’s latest movements have been speculatively characterized as attempts to regain favor with China.
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Survey: Less than 10% of marketers to focus on Digital PR in 2019
A recent survey found that while 76% of marketers said brand awareness is a KPI for them, only 9% will focus on Digital PR in 2019.
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Google RankBrain: Clearing up the myths and misconceptions
It’s been nearly 3½ years since Google announced RankBrain, but we have little detail about how it works. Here’s what we actually know–and what is myth.
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YouTube + child safety: Is the service doing enough?
YouTube has had quite the month in the way of child safety concerns. We look at an overview of what’s happened and how the platform has responded.
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How to dominate Google News search in 2019
A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News search in 2019.
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Google / YouTube and brand safety: What’s next?
Eight in 10 CMOs say brand safety keeps them up at night, according to a study from December 2018. The latest advertiser concerns from YouTube: What’s next?
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Author guide
This orphan post is an example of the many things that can be done to make blog posts more engaging by using different elements, image presentations and widgets. Elements Tables – Text Editor Company Contact Country Alfreds Futterkiste Maria Anders Germany Centro comercial Moctezuma Francisco Chang Mexico Ernst Handel Roland Mendel Austria Island Trading Helen […]
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Search industry news and trends: Best of 2018
A roundup of fan favorite articles on search industry news and trends from 2018. Feat: alternative search engines, algorithm updates, free courses and more.
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Our year in charitable donations
The end of 2018 also represents the end of another year of our charity donation scheme. While charitable giving has always been an important part of the employee experience at Builtvisible, our Financial Director Claudia came up with a formalised structure three years ago to make it more regular, more impactful and more meaningful. Every […]
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Volunteering roundup 2018
CSR has always been a big part of Builtvisible’s culture, from sustainable working practices to a employee-led monthly charity donation scheme, and back in May we teamed up with Benefacto to take our positive impact on meaningful causes to the next level. The premise was simple – we would give two working days per employee, […]
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Google’s Pichai answers to Congress: The good, the bad and the frustrating
Google CEO Sundar Pichai testified in front of Congress this week on transparency and accountability, specifically around data. Here’s an overview.
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14 ranking signals you need to optimize for in 2019
Top ranking factors for mobile-first indexing in order to dominate search in 2019, segmented by relevance, content, backlinks, and user experience.
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Builtvisible wins gold at the International Content Marketing Awards
Last week saw Builtvisible pick up top honours at the biggest night in the content marketing calendar. Our campaign for Lastminute.com was awarded gold in the highly competitive Best use of SEO category, with the judges singling out the holistic nature of the work along with the ROI-accountable results for praise: The annual awards ceremony […]
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Dragonfly: 500+ staff sign open letter for Google to drop new Chinese search engine
More than 500 Googlers globally signed open letter on Medium calling for end to Dragonfly and for “transparency, communication, and real accountability.”
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Amazon emerges as search advertising powerhouse
Amazon’s search advertising business is on track to generate more than $10 billion in advertising revenues over the next year, according to their Q3 earnings report. What does that mean for Facebook and Google, and what does Amazon need to get right in order to succeed best?