Google Bard adds image generation
You can now use Bard to generate “high-quality, photorealistic” images in English, in most countries around the world, Google announced.
People-First Content Checklist (HCU + EEAT)
Over the past few years, numerous major search ranking algorithm updates have focused on enhancing how search engines comprehend human cognition. Consider, for instance, the previous year, when most of the massive shifts in search rankings were p…
What is on-page optimization?
Learn the essentials of on-page optimization to strengthen your website’s SEO foundation and boost your organic visibility.
SEO implementation barriers and how to overcome them
Why SEO implementation is important When completing a large piece of work, whether that’s a nice beefy technical audit, or a site architecture review, we often feel a great sense of accomplishment. But the real value of your work is in its implementation – what’s the point of doing such a large piece of work […]
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How to create multi-channel content that doesn’t break the bank
What is cross channel marketing? Cross channel marketing is all about having content across a range of channels and platforms so you can connect better with your target audiences. By making sure your content can be viewed in more places, you’re boosting your chances of getting noticed, and as your brand awareness goes up, so […]
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How to Improve Site Trust Through Your Content
What makes a site trustworthy? For websites to improve site trust, there are several technical and UX considerations that site owners should consider as a baseline: SSL certificates – Installing an SSL (Secure Sockets Layer) certificate offers increased security when transferring user data and prevents different types of spoofing attacks. Page speed and responsiveness – […]
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What You’re Trying to Achieve Dictates Who Does What
Top-of-funnel At this stage of their journey, users will often know little to nothing about your business. So, we need to find a way to pull them into your ecosystem. When doing so, we need to ensure their experience on your website is best-in-class, so their encouraged to stick around – and hopefully convert. Here […]
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How to successfully measure and report on content
How to get started with content measurement and reporting? Getting started with content measuring and reporting doesn’t have to be complicated. At Builtvisible, we begin by having kick-off calls with our clients to really understand what it is they want to achieve through their content. For instance, are they looking to increase conversations? Build brand awareness? […]
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The copywriter’s checklist for best-in-class conversion copy
What is conversion copy? Conversion copy is copy that’s designed to encourage users to take a specific action right there and then, i.e. to convert. For e-commerce sites, this action might be clicking a ‘buy now’ button or adding a product to an online shopping cart. However, conversion can also look like filling in an […]
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E-E-A-T vs. Chat GPT: Leveraging automation without sacrificing human experience
What does content meeting E-E-A-T criteria’s look like? Experience – This should be based on the author of the piece. Demonstrate this by showing real-life experience on the subject matter along with proof of this. Google will also assess this based on the opinions and recommendations of other established sources on the subject. Doing this […]
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How to future-proof your content against algorithm updates
The importance of future-proofing content To clarify, future-proofing your website doesn’t mean that once a page has gone live, you’ll never need to touch it again. Rather, it’s about creating content you’ll be able to build on, refresh and repurpose rather than needing to cull it down the line. It’s about ensuring that the content […]
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Seven tips to optimize page speed in 2023
Over the last few years Google has increased the impact that page load time has on how high your website ranks. Try some of these tips to make your website fast and take advantage of new browser features.
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Five things you need to know about content optimization in 2023
Discover 5 must-know factors for successful content optimization, including the emerging technologies and significance of audience behavior.
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Move on from these nine fundamental content marketing myths
Content marketing has been around for some time, and yet an astounding of myths still surround the concept
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Is your SEO performance a dumpster fire? Here’s how to salvage it
Founder of LSEO and best-selling author, Kristopher (Kris) Jones provides comprehensive advice on how you can salvage your SEO strategy
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The Search Engine Watch Top 5!
Gripping reads from 2022 that informed, amazed, and helped SEOs and search marketers tackle Google’s googlies and global dynamics
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B2B Content: Writing for Decision Makers
Effective b2b content marketing B2b copywriting is an essential cog in your marketing machine. Strong b2b copy is crucial because using it across all of your marketing channels allows you to nurture and drive leads and, ultimately, aid conversion. So what exactly makes for successful b2b copywriting? Firstly, an in-depth understanding of your audience. Gaining […]
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The archetype vs persona debate and its impact on cross-channel teams
Personas vs Archetypes Personas A user persona is a hypothetical personification of a certain type of user. They’re given a specific fictitious identity – a ‘persona’ – which can include a name, age, job title, location, and biography. For example: Charlotte, 29, South-East England, Primary School Teacher. Lives with her partner and young child. Enjoys […]
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Why is online and offline tone of voice consistency so important for your brand?
Consistency in tone of voice Maintaining consistency with your tone of voice, and across all channels, is of utmost importance. It doesn’t matter what your tone of voice or brand personality represents – whether it’s light-hearted and fun, or professional and formal – as long as these traits are apparent every time you’re communicating with […]
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How to help your brand win in new global markets
Defining a global content strategy in a post-Covid climate We know that a typical content strategy looks at achieving your business objectives and KPIs through diverse formats and topics at every stage of the funnel. A global content strategy sets out to accomplish the same thing whilst uncovering specific trends and nuances for every target […]
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