Category: Google Search Engine Optimization

Google published its Google News transparency policy listing its principles behind these policies. Google said these policies help determine what is eligible to appear on Google News and other News surfaces, and they help ensure that Google is elevatin…

Google announced a new Google Shopping and Google Merchant Center policy update where sites that do not meet certain professional and editorial standards would have their accounts suspended. They will be notified with a “Website needs improvement” pol…

Google’s John Mueller told one website owner on Twitter, and I quote, “I would not assume traffic changes are indicative of technical issues – it’s easy to spend a lot of time “fixing” technical things when the problem is elsewhere.”

The other week, Google posted a fresh blog post named prevent portions of your site from being abused by spam. The advice was not too far off from the advice the company published in 2017. So why publish this new advice again? I asked John Mueller of…

Lidia Infante asked Google’s John Mueller an excellent question on international SEO. She asked why do you think each country and language site needs a different approach to success in SEO? Is it about Google’s understanding of languages or more about…

Google’s John Mueller said on Twitter that many folks ask for more detailed 404/410 information within Google Search Console. So while Google may not provide those details today, he said “I wouldn’t count it out forever.” It is just Google has other pr…

Jeffery Jose, Google Product Manager, not only announced that the page experience update is coming to desktop at Google I/O but also announced that “Google Search will prefetch websites built using signed exchanges.” He said this was announced earlier…

The AJAX crawling schema has like nine lives, it has died many deaths but has kept coming back. The latest, John Mueller of Google said last week that “we dropped support for AJAX crawling a while ago, and now just index / render #! URLs directly.” B…

It is just about six months since the last Google core update (5 weeks and 25 days) since the December 2020 core update. We have not had a core update in all of 2021. And no, Google did not release any official core update this year, despite all those…

I have to say, I love these Search Off The Record podcasts because they always contain really useful details on how Google Search works and the hosts are always fun to listen to, when they chat together. In this episode we have the regulars John Muell…

Google’s John Mueller said on Twitter that he has “never seen a site where that was an issue which caused visible problems with SEO.” I wonder if any of you have. I suspect where SEOs stuff up the pages with content where it causes the page flow to b…

While Google already published its annual web spam report for 2020, yesterday Google also published a bit more details on how the company tackled webspam in 2020. Specifically, Google said it sent out less manual webspam actions than previous years, 2…

John Mueller of Google had an interesting reply to a question around linking to a page without a rel canonical attribute on it, and that page has URL parameters on it for necessary tracking purposes. John said “if the parameter URLs are few, we can ke…

As you know, when the page experience update launches, AMP will no longer be a requirement for showing up in top stories. The buzz in the SEO news world is what will you do, will you remove the AMP pages, will you keep the old ones, will you keep goin…

Google announced it is removing the generic rich result filter from the Google Search Console performance report search appearance section. That means, you will no longer to see in general how well rich results are performing on your site. Instead, you…

Google’s John Mueller was asked if redirecting a URL to a new URL will also pass the Core Web Vitals metrics. The short answer is yes, if you redirect page A to new page B, page A’s Core Web Vitals metrics and signals will passed over from page A to n…

Google’s John Mueller said that tweaking your title tags after your site was impacting by a quality update won’t make a big different in your rankings. But yes, changing your title tags does help you rank for the desired change you made in your title …

Google on occasion tells you which method of technology they prefer over others. They did it with mobile, saying go responsive over other methods. They did it was schema markup solutions, saying JSON-LD is preferred over other methods. But using a pre…

Google documents in its Core Web Vital reports the scores and grades for each URL it knows about on the web. But how that will impact your web rankings in Google Search, when the Page Experience Update is released next month, Google will not document …

Google launched a new search appearance filter in the performance report within Search Console for the practice problem rich results. Google officially launched these in March, after testing them last December. With the launch Google added structured…