Category: Google Search Engine Optimization

I am so so so tired of covering this topic, we’ve covered it for well over a dozen years and I just covered it a week or so ago. Google doesn’t use CTR, click through data, to rank their search results. But of course, Google posted something that is…

As you know, it can take weeks from the time Google crawls some pages to fully render them. Google’s John Mueller said on Twitter Google is working on ways to “getting crawling & rendering closer together.” He added that this is still a “looong way off” from happening but Google is working on it.

Sometimes Google’s John Mueller has these one liners that I just want to share with the SEO community. He said on Twitter “SEOs don’t manipulate Google, they manipulate websites.” Of course, the Google guidelines mention bad players manipulating the G…

Google is now sending out what I believe are new notifications when a site verified in Google Search Console has seen a drop in clicks, impressions, etc. This alert communicates to the site owner or webmaster that there may be an issue.

Over the pass month or two a few people have been noticing PDFs released by Google on the theme of UX playbooks for specific industries such as retail and finance, amongst others. John Mueller of Google was asked about these and said they were release…

Google’s John Mueller said in a webmaster hangout on YouTube yesterday at the 16:56 mark into the video that it can confuse Google if you are tagging your internal links with tracking parameters, such as UTM links. It is actually a common practice to d…

On Friday, Google published on their blog about fighting disinformation and posted a 30 page white paper. Truth is, there is nothing really new in this white paper that we have not covered over the years but it is getting some attention and I wanted to…

The Google white paper I just covered mentions explicitly that Google’s algorithms can detect if a query is related to YMYL, your money your life, related content and then adjust the weights of the ranking algorithm for those specific queries. There h…

Google may be working on bringing data from the Google Discover feed to the Google Search Console Performance reports. Last week, Olivier Perbet and JR Oakes found that Google leaked by accident that they may be showing this data soon. The screen sho…

Google’s John Mueller responded to questions on Reddit about the figcaption tag for figurines. The NY Times uses it for their images and SEOs want to know how Google treats it. Google does read the content within figcaptions but they don’t treat it a…

With the closure of Google+ just around the corner, Google’s John Mueller is experimenting with ways to communicate new up and coming webmaster office hour hangouts on YouTube Live. Previously he used Google+ to collect the questions, before that ther…

Google’s John Mueller at least twice this week had to respond on Twitter suggesting that SEOs do not break the rules, go against the Google webmaster guidelines, simply because others are getting away with it.

Google has sent me and others who have verified mobile app profiles in Google Search Console that they are no longer supported. The email says “at the end of March, 2019, Search Console will end support for app properties.”

This topic goes back ages, but for some reason John Mueller from Google said again in a Google Webmaster Help thread that it is perfectly fine and doesn’t hurt you in Google search to share an IP address on the same server with other web sites.

This is the second time a Googler said that SEOs, webmasters, publishers should be paying more attention to image search and video search. John Mueller said it a couple weeks ago and now Gary Illyes said it last Friday.

As you know, the Google Indexing API only is reserved for job posting URLs and live stream events. But that might change as we have been speculating for a while. Gary Illyes from Google in his Reddit AMA also mentioned that Google is testing this as …

This is probably common sense to all the readers here, but you should likely not add a noindex and remove the noindex on specific URLs often or heck, even infrequently. It will confuse Google, slow Google down in terms of seeing if that page should be …

Gary Illyes from Google in his AMA said that Google does not have an internal linking over optimization penalty. He went on to say, in his Gary tone, “you can abuse your internal links as much as you want AFAIK.”

I know Gary Illyes from Google is going to roll his eyes when he sees this post, but I find it funny and I want to share what he wrote on this Reddit AMA regarding Google’s ranking factors. He was asked to share some more search ranking factors, and o…

Gary Illyes from Google dropped a hint around if signals from other pages in a duplicate content cluster gets passed to the one Google shows in their search results. It is not clear in his response, which is by design but he said “generally the page in…