6 reasons why SEO audits seem like a waste and how to fix them
SEO audits are only a waste of time if you do them the wrong way. Get more SEO recommendations implemented by solving these six problems.
Search News Buzz Video Recap: Ongoing Google March Core Update, Googlebot To Crawl Less, Pay For Google Search AI & More
This week, I posted the big Google Webmaster Report for April; it is an excellent place to catch up quickly on the news. Google’s March 2024 core update had some volatility this week, and it is still rolling out. There are still no….
10 non-marketing books every SEO should read
Transform your SEO approach with diverse knowledge. Explore these non-marketing books that offer invaluable lessons.
Google Explains Why It Shows Reddit & Forum Threads In Search So Often
Google’s Search Liaison, Danny Sullivan, explained that while SEOs hate to see Reddit and other forum threads show up so often in the Google Search results, searchers like seeing them. In fact, he said that searchers seek content out from these forums…
Google Product Results Labels A Product As Product
Google is testing labeling product images in the product grid search results with a label that says “product.” I am unsure if this is Google mislabeling the percent discount tag and sticking “product” there instead or if this is a real feature test.
Bing Tests Groups Cards In Knowledge Panel Design
Microsoft is testing showing more grouped cards in the Bing Search knowledge panel design that it launched earlier this year. Bing is showing four more cards, by splitting some of the cards in half, to make room for these knowledge bits.
Google Related Searches Displaying Local Carousel
Google is testing showing local carousels, local search results to Business Profile listings, within the related searches section. It seems off but Google is sub-categorizing them with the types of local results they are.
Google Search Testing Four Images (Up From 3) In Search Results
Google is testing showing four images, instead of three images, in its search results. This is a small change but it does give more publishers a chance to show their images on the first page.
Solar Eclipse Google Search Easter Egg
Google has a special easter egg in its search results for the upcoming solar eclipse. When you search for solar eclipse, you are shown a sun that gets covered by the move, in an animation, just like you’d see it if you were in the path of the solar ec…
Daily Search Forum Recap: April 4, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google may charge for some AI features in its search results…
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Google ‘considering Hubspot acquisition’
The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
Google AI overviews launch in UK
Google is also reportedly considering making some of its AI-powered search features only available to subscribers.
Google to start issuing Display & Video 360 linking recommendations
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics.
PPC Survey: AI a top priority but causing concern, trust in Google Ads down
A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features.
Flex your content management for scalability and hyper-personalization by Edna Chavira
Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.
13 questions to diagnose and resolve declining organic traffic
Is your site’s organic traffic taking a nosedive? Use these questions to investigate and fix issues impacting your SEO performance.
Report: Google Considers Charging For AI Search Features Like SGE AI Overviews
A report from the Financial Times (subscription required) says that Google is considering charging for some of its AI-related search features, such as the Search Generative Experience (SGE) and AI overviews. This is likely because of the cost to serve …
Google Search Console Reporting Bug With AMP Pages & Web Stories In Google Images
Google has posted yet another reporting and data logging issue with Google Search Console. This one occurred between March 28, 2024 through April 2, 2024 and impacted reporting on AMP pages and Web Stories in Google Images. This was just a reporting i…
Google Tests Search Ads Carousel Slider
Google is testing a new format for search ads, the ads go in a slider or carousel that let you swipe through various ads, instead of scrolling past them. I kind of like this but I assume advertisers will not like it.