Hot Tactics For Geo-Targeted Ads On Google & Bing
At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I’m far more familiar with SEO than with paid search, so I like to stretch myself and learn more about the advertising side of the local search equation….
Please visit Search Engine Land for the full article.
The Future of Search: 2013 Search Engine Ranking Factors Released
Posted by Cyrus-Shepard
Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. For 2013, we’ve supplemented the survey with real-world correlation data from a sci…
The Future of Search: 2013 Search Engine Ranking Factors Now Live
Posted by Cyrus-Shepard
Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. For 2013, we’ve supplemented the survey with real-world correlation data from a sci…
Google Web Designer Beta Launches for Advertisers
Google has announced the launch of the Google Web Designer, which was released as a public beta. The free tool enables advertisers to create HTML 5 advertisements and comes with default layouts for DoubleClick rich media ads and AdMob mobile ads.
SearchCap: The Day In Search, October 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Maps Roundup: Google Avoids Waze Antitrust Fight, Scout Social Mapping, deCarta Route Patent Google spent just over…
Google Fixes Webmaster Tools Bug, Missing Search Query Data to Return
Webmasters can breathe a sigh of relief. The missing keyword data in Google Webmaster Tools was simply a bug, Google has confirmed. Expect reporting on search queries to return to normal in the coming days. Data through Sept. 25 is now available.
Maps Roundup: Google Avoids Waze Antitrust Fight, Scout Social Mapping, deCarta Route Patent
Google spent just over $1 billion to take Waze away from Facebook, Apple or Nokia and Microsoft. It equally sought the real-time driver feedback that Waze crowd-sourcing provides. Given the size of the transaction the US FTC got immediately involved to…
Black Hat Is Dead, White Hat Is On The Run.
Yelp on Fake Reviews: We Filter 25% of Reviews for Being Suspicious
Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn’t completely accurate.
Yelp on Fake Reviews: We Filter 25% of Suspicious Reviews
Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn’t completely accurate.
Yelp: About 25% of Our Reviews are Fake
Yelp says that up to a quarter of the reviews the company receives are fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn’t completely accurate.
SPONSOR MESSAGE: How To Choose An SEO Vendor
This white paper discusses how an outside SEO fulfillment company can help your organization generate better returns than an in-house team and help lower your fulfillment costs. Topics covered include why you should consider outsourcing, how to select …
Rules of the Road – CEO Swap with “Fish” Rand Fishkin
So, just like that TV show WifeSwap, I figured I should write my “rules” for SEER and give you an idea of what you should expect when you arrive at SEER HQ. It’s just a guide, as we like to have as few rules as possible… Rule #1 – Take out the garbage. You want […]
Google: Webmaster Tools Reporting To Return To Normal Within In Coming Days
Google’s Webmaster Tools search query reports are very delayed right now, but Google tells us that they “expect reporting to return to normal in the coming days.” This is a “bug” in how Google shows webmasters search queries that drive traffic a site. The reporting…
Please visit Search Engine Land for the full article.
Google Analytics Summit 2013: 14 Big Announcements
The Google Analytics Summit is going on right now in Mountain View. For anyone whose twitter streams haven’t been completely blown up with the updates, Google announced that there have been a whopping 70 updates to Google Analytics so far this year, and another 14 are being shared today. Expect more information from the SEER […]
InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing
The company’s latest feature gives more data to users of its application about the competition for the topics that content creators want to write about, promising better decisions about the performance of the content before it’s even written.
InboundWriter Promises More Insight into How Content Will Perform Prior to Publish
The company’s latest feature gives more data to users of its application about the competition for the topics that content creators want to write about, promising better decisions about the performance of the content before it’s even written.
Keyword Magic, or How I Learned to Be an SEO (again)
If you ever want to see a group of grumpy old SEOs griping and stamping their feet, bring them all together in a bar and tell them they just lost their favorite tool. Or show them some random news article from Search Engine Land about Google converting all searches to use a secure protocol (thus stripping out your keyword referral data). Oh my, someone done forgot to take their chill pill, today. I have been writing about keyword research for years but rarely have I recommended browsing your search referral data for keyword ideas. In fact, I first advocated scouring Web logs for keyword ideas back in the late 1990s. I was hardly the first person to suggest doing so but at the time a lot of people were talking about (wait for it — you’re not gonna believe this) … scanning competitors’ “keywords” meta tags. At the time I thought that was ridiculous. We already knew some people were embedding fake keywords in their meta tags just to send their competitors off chasing the wrong queries, but people kept checking each others’ meta tags to figure out which queries they should optimize for. Let’s call that CAVE MAN KEYWORD […]
Top Search Result = Poor Ad CTR [Study]
While the first position in the organic search results may drive the most traffic, it doesn’t drive the most click on ads within the website once a visitor lands on it. Chitika’s latest research dives into why this behavior might be happening.
Barcelona iGaming Affiliate Conference
A new post from www.davidnaylor.co.uk. BAZINGA!