Google’s Cutts Say Search Flux Not Meant To Trick SEOs?
Several months ago we covered discussion around a patent document filed by Google named ranking documents…
Google: Don’t Hide URLs In Search Results. We Don’t Like It.
@tecnonetblog, a man who spots probably 2 – 5 Google experiments per week, noticed a new one where Google is not displaying the search results URL in the search results interface…
Exact Match Domainers: Are You Switching Or Improving?
Several months ago, Google launched the Google EMD Update that went after “low-quality exact-match domains in search results,” according to Google’s head of search spam, Matt Cutts.
Since then…
May 2013 Google Webmaster Report
It has been a pretty busy month over at Google, not much in terms of “official” updates but a lot of discussion about changes on both the algorithm side and user interface side. Plus, we learned a lot from Google comments…
Is Google Places Search Permanently Closed?
Google has removed the link to Places search. The link, which had been located in Google’s “More” drop-down menu option, is no longer there, meaning local businesses can only be found via search (paid or organic), Google+ Local, or Google Maps.
Google Ignites Controversy By Using “Palestine” On Homepage
Google has been at the center of heated geo-political controversy before, usually around disputed place names or borders on maps. A new controversy, however, has arisen about one of Google’s international homepages: Google.ps. That’s the page previously dedicated to the…
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Local Search via Non-PC Devices Quadrupled in 2012 [Study]
Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years.
How To Generate (Pseudo) Expert Content Ideas For Your Client
The phrase “content is king” gets thrown around a lot. Yes, that’s a cute use of alliteration, but what does it really mean? Thanks to Google’s Panda update, it’s simply not enough to stuff a few keywords into some ham-fisted copy and call it a day. Unique content is both valued and needed more than […]
Data vs Personas for Content Planning, DistilledLive video discussion
The last DistilledLive video came from our London team and talked you through some positive ways to give feedback to your designers when it comes to producing content. In this edition, we’re moving on from the design of the content Continue reading »
Whither Places Search? Is Plus Search Next?
Update 1:00 pm EST: Googler Jade has just confirmed that some changes of some sort are on the way. Here is their statement: We’ve seen some questions about the small update to local search user interface on Google (removal of “More results near…” link) – Thanks for your feedback about the small update to the […]
More Proof Google Counts Press Release Links, Using Matt Cutts’s Own Blog
About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within typical press releases but…
Please visit Search Engine Land for the full article.
22 Facebook PR Secrets Every Community Manager Should Know
How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community managers.
93% Of Local SEOs Expect To Grow Their Business In 2013
Last week, we published the findings of the BrightLocal Local SEO Industry Survey 2013. The objective of this survey is to gain greater understanding about the health and nature of the local SEO Industry. Through this survey, we aim to find out what life is like “on the ground” for…
Please visit Search Engine Land for the full article.
Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display
Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may…
Please visit Search Engine Land for the full article.
How to Create Compelling Content Based on Learning Styles
People learn in different ways. Some people learn by doing, others by watching, while others learn best by listening or in another way. Here’s how to understand learning styles and align the types of content you create to your website’s visitors.
Link Building Strategies for 2013
You are offered a position with a great company that pays well, has a fantastic health plan, incredible bonuses and personal time options, and it’s conveniently located close to home so you don’t have to suffer through long commutes in crowded traffic. The only catch is that you have to promote a Website without links. In fact, you are expected to bring in 1,000,000+ visitors a month without using links. “Links” is defined as “any hypertext link that would normally be used by a search engine to find and rank content within its index for one or more queries.” Do you take the job? A Strategy Uses All Necessary Resources I define link building as the practice of placing links yourself that point to whatever Website you are promoting. Hence, writing “link bait” articles is not link building because all the links that the articles attract are placed by other people. If you’re going to talk about link building strategies for 2013 then you need to leave out all passive linking acquisition ideas, because that is not “link building”. Furthermore, you need to present strategic advice, not bland space-wasting generalizations. A common flaw among SEO bloggers’ “link strategy” articles is […]
Free Design Template or Pro Web Design? 12 Things to Consider
Is a free web design or blog template right for you? Or do your business goals demand a custom website design and professional specialists for certain aspects? These 12 factors will help you determine whether free or paid is the right route for you.
YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
A4U revamps and rebrands to PerformanceIN
After great success running the popular A4U events as well as their news site, industry events company A4u has relaunched and rebranded its business, complete with the launch of a brand new website – PerformanceIN.com.
Post from Annabel Hodges on State of Search
A4U revamps and rebrands to PerformanceIN
Google Update affecting local Australian rankings?
Reports are floating around Australian shores that a recent Google update may have rolled out a double whammy impact, targeting both the devaluation of spammy links as well as location rankings.
Post from Annabel Hodges on State of Search
Google Update affecting local Australian rankings?