How to Increase Conversions through Brand Strengthening
I remember being asked about the single best piece of advice I can give for improving conversions on a group interview on Crazy Egg late last year. Although there are a lot of factors that can really influence site conversions, I chose the one which I believe has the biggest impact – branding.
The truth is, it’s easier to sell things when people (especially your target consumers) are already aware and fascinated by what your brand is putting out on the web (think Amazon, Zappos and Shopify).
YouTube Celebrates 8th Birthday With 100 Hours of Video Every Minute
YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin coats for eight years. The video streaming website launched eight years ago with a single video. Now, 100 hours of video are uploaded per minute.
SearchCap: The Day In Search, May 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon Google will be rolling out “flexible bid strategies” in enhanced campaigns in…
Please visit Search Engine Land for the full article.
Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon
Google will be rolling out “flexible bid strategies” in enhanced campaigns in the next couple of weeks. Flexible bid strategies will allow advertisers to override automated bidding and apply manual bidding strategies within a single campaign or across multiple campaigns. The new Bid…
Please visit Search Engine Land for the full article.
3 Examples of Great Content Marketing in Competitive Verticals
Let’s get right to it. Great content marketing is more than just plopping an infographic on your site. Great content marketing is knowing what an audience wants, what stirs up emotion, what gets those people excited, and dangling whatever that is in front of their noses, sometimes for weeks or months before they can attain […]
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‘Relevant and Personalized Tweets’ Now a Part of Yahoo Newsfeed
Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will “seamlessly include relevant and personalized Tweets alongside stories from Yahoo and our other sources.”
Google Glass Diary, Part 3: How Search Works On Google Glass
There are seven voice commands built in to this first “Explorers” edition of Google Glass. Two of those six are search-related: “google…” and “get directions to….” The others are “take a photo,” “record a video,” “send a…
Please visit Search Engine Land for the full article.
AdWords Keyword Planner Officially Launches
As of today, all users will see the Keyword Planner available in their AdWords accounts. Keyword Planner combines data from the Keyword Tool and Traffic estimator, both of which will be sunsetted in about 60 days. Users will need to log in to their AdW…
Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany
A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany is also in the midst of a battle regarding the use of embedded video on websites.
Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions
If you needed another reason to get your location extensions set up in AdWords, Google has announced its testing new ads in the new Google Maps. AdWords search ads set with location extensions can appear directly below the search box and on the map itself. Ads without location extensions can appear…
Please visit Search Engine Land for the full article.
Early Lessons From Building a Consulting Company
Nine months ago I quit my job to start my first company, Siege Media. Three months later, I talked about the mysticism of entrepreneurship, “taking the jump” and how the process was remarkably easy – and also, something I probably should have done earlier. It was and it is, but that doesn’t make building a company an […]
The post Early Lessons From Building a Consulting Company appeared first on Ross Hudgens.
Google AdWords Express Gets a Facelift
Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users and to streamline the process.
Optimizing Your Digital Assets To Boost Rankings & Branding
Let’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of talented people to create lead-generating Web-based content, or perhaps you are in e-commerce and sell products. Maybe you’re a brick and mortar with a…
Please visit Search Engine Land for the full article.
New Google Maps UI Calls For Shifts In SEO Tactics
Last week at the Google I/O developer conference, a newly redesigned Google Maps design was introduced. While a number of online commentators have virtually gushed about the new interfacing from an end user perspective, there may be a less-than-rosy vi…
#ifihadglass Winners Soon To Get Invites To Pick Up Glass
It seems as if the second batch of Google Glass Explorers will soon be getting invites to pick up their Google Glass…
Google Slaps Sprint For Spammy Community Forum
The next large brand to be penalized by Google is Sprint, the large U.S. wireless provider.
A Google Webmaster Help thread has Kent Van Deusen, the Sprint website support representative…
Google Maps Business Ratings Now Up To Five Stars
Remember when Google took over Zagat and then announced they are dropping the star reviews for businesses…
Google AdWords Ads Take 24 To 72 Hours To Be Approved
A Google AdWords Help thread has Google’s Charvi explaining how long an AdWords ad can take to be approved.
Typically…
Nofollow Your Links? How Long Until Google Notices
A WebmasterWorld thread has one SEO/Webmaster asking how long will it take for Google to show him the fruits of his efforts after nofollowing a bunch of links on his site.
He wanted to know how long will it take Google to notice the nofollows and see …
Didn’t Win The Powerball Or Mega Millions Jackpot? Try Your Luck At The AdWords Jackpot!
Chances are you didn’t win this past Friday’s $190 million Mega Millions drawing or Saturday’s $600 million Powerball jackpot. However, the great news is that if you’re an SEM account manager, you can still try your luck at winning the AdWords Jackpot! What’s An AdWords Jackpot? An AdWords…
Please visit Search Engine Land for the full article.