7 Tips For Marketers Who Don’t Believe in Facebook Advertising

mehWhen it comes to Facebook ads, most marketers are skeptical about how effective they are. But maybe those simply haven’t experimented enough

Post from on State of Search
7 Tips For Marketers Who Don’t Believe in Facebook Advertising

Facebook’s Photo Privacy Settings Flawed…. A Safer Alternative Needed

FacebookSharing photos on Facebook may not be secure as you might have thought. This post looks at this in detail and provides alternative platforms that you could be using that are more secure and private.

Post from on State of Search
Facebook’s Photo Privacy Settings Flawed…. A Safer Alternative Needed

How to Increase Conversions through Brand Strengthening

trust sealI remember being asked about the single best piece of advice I can give for improving conversions on a group interview on Crazy Egg late last year. Although there are a lot of factors that can really influence site conversions, I chose the one which I believe has the biggest impact – branding.

The truth is, it’s easier to sell things when people (especially your target consumers) are already aware and fascinated by what your brand is putting out on the web (think Amazon, Zappos and Shopify).