93% Of Local SEOs Expect To Grow Their Business In 2013
Last week, we published the findings of the BrightLocal Local SEO Industry Survey 2013. The objective of this survey is to gain greater understanding about the health and nature of the local SEO Industry. Through this survey, we aim to find out what life is like “on the ground” for…
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Targeting: AdWords Vs. Google Display Network Vs. Programmatic Display
Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels. The targeting edge that SEM once held, however, may be slipping. Indeed, for many advertisers and many verticals, SEM may…
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How to Create Compelling Content Based on Learning Styles
People learn in different ways. Some people learn by doing, others by watching, while others learn best by listening or in another way. Here’s how to understand learning styles and align the types of content you create to your website’s visitors.
Link Building Strategies for 2013
You are offered a position with a great company that pays well, has a fantastic health plan, incredible bonuses and personal time options, and it’s conveniently located close to home so you don’t have to suffer through long commutes in crowded traffic. The only catch is that you have to promote a Website without links. In fact, you are expected to bring in 1,000,000+ visitors a month without using links. “Links” is defined as “any hypertext link that would normally be used by a search engine to find and rank content within its index for one or more queries.” Do you take the job? A Strategy Uses All Necessary Resources I define link building as the practice of placing links yourself that point to whatever Website you are promoting. Hence, writing “link bait” articles is not link building because all the links that the articles attract are placed by other people. If you’re going to talk about link building strategies for 2013 then you need to leave out all passive linking acquisition ideas, because that is not “link building”. Furthermore, you need to present strategic advice, not bland space-wasting generalizations. A common flaw among SEO bloggers’ “link strategy” articles is […]
Free Design Template or Pro Web Design? 12 Things to Consider
Is a free web design or blog template right for you? Or do your business goals demand a custom website design and professional specialists for certain aspects? These 12 factors will help you determine whether free or paid is the right route for you.
YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
A4U revamps and rebrands to PerformanceIN
After great success running the popular A4U events as well as their news site, industry events company A4u has relaunched and rebranded its business, complete with the launch of a brand new website – PerformanceIN.com.
Post from Annabel Hodges on State of Search
A4U revamps and rebrands to PerformanceIN
Google Update affecting local Australian rankings?
Reports are floating around Australian shores that a recent Google update may have rolled out a double whammy impact, targeting both the devaluation of spammy links as well as location rankings.
Post from Annabel Hodges on State of Search
Google Update affecting local Australian rankings?
Flying the SEO Helicopter
A very long time ago I was a programmer. Not a “coder”, but a programmer.
In the beautiful stone and walnut offices of a global corporation, I sat at a computer desk. It was special, because it had a slide out keyboard tray, was arranged to accommodate a screen placed in front of me when I […]
How to Shift From Guest Posting to Content Marketing in 6 Basic Steps
As an authority, with great visibility, and publishing great content, you will get links. If you’ve been guest posting solely to obtain links, without regard to any other benefit, here’s how to shift into a high value content marketing campaign.
New in Google Analytics: Real-Time Conversion Report
Google has added goal conversions to its real-time reports. The Conversions report shows a list of the most recent goals, sorted by the number of conversions (highest to lowest). The report shows the goal number, then the name you gave your goal.
Google Acquires More Wearable Computing Glasses Patents
One of the more interesting discussions about Google Glass I’ve seen recently was in a forum where one of the participants was describing his own homemade version of Google Glass, which he named “Flass” (if someone at Google happens to be reading this, you should send him a pair of Google Glass, just because.) What […]
The post Google Acquires More Wearable Computing Glasses Patents appeared first on SEO by the Sea.
Google Files for Smartwatch Patent
The application describes a device that would be placed on a wristband and would include one or more touch displays. The watch would include both clock hardware and a data line, suggesting the device will be capable of connecting to the internet.
Yahoo Debuts New Ad Format in News Stream
Yahoo’s front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to the news articles that will share space with the ads on Yahoo’s home page.
Facebook Removes Beheading Videos
Facebook has confirmed that it will remove videos of people having their heads cut off. “We will remove instances of these videos that are reported to us while we evaluate our policy and approach to this type of content,” Facebook says.
Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy
The Electronic Frontier Foundation’s annual Who Has Your Back? report lauds a number of major companies for their efforts to help preserve user privacy and report to the public the extent of their cooperation with government groups.
Google Search App With Google Now Breaks Into iTunes Top 10
When Google first released its updated Google Search app last October, it never made the iTunes top ten and, last week, wasn’t even in the top 100. But the addition of Google Now helped the app make the top ten in less than a week. Google relaunched its app last October with Siri-like voice…
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If you had a ticket to BlueglassX LA you can come to Searchlove Boston for free
Many of you will be aware of the sad demise of Blueglass Interactive. I don’t have inside information and I’m not about to speculate on what happened. It is now clear, however, that the upcoming BlueglassX conference in LA (scheduled Continue reading »
Local SEO Industry Survey Reveals Most Customers Want On-Site SEO & Google+ Optimization Services
A local SEO industry survey, managed by SEO software company Brightlocal, revealed that the most in-demand SEO services are on-site SEO and Google+ optimization. Conducted between January 20 and February 20 of this year, the survey evaluated the health…
SearchCap: The Day In Search, May 3, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And How to Fix It Bing Ads has made several announcements about upcoming feature…
Please visit Search Engine Land for the full article.