Video Recap of Weekly Search Buzz :: May 17, 2013
Very busy week at Google, mostly because of I/O but a lot of other things going on – it didn’t help that I was offline for two days. We first discuss the ten changes coming to Google related to SEO, including softening Panda…
Analyzing Competitiveness In Your Paid Search Account
The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Qual…
Paid Search Advertising in a Multi-Device World #SMXLondon
There is no denying that mobile is growing, even to the extent that Google is focusing more on mobile and looking to benefit from mobile, as seen with new Enhanced campaigns. Kyle covers this session at SMX London.
Post from Guestpost on State of Search
Paid Search Advertising in a Multi-Device World #SMXLondon
10 Essential WordPress Plugins to Improve SEO & Usability
Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you perform all kinds of different tasks and tweaks with WordPress, while also helping your site when it comes to SEO, usability, and conversion.
Google Glass: Metaphor for the Future of Local or a Turkey?
At the Philadelphia Local U last week I had a chance to touch Matt McGee’s Glass. It was exhilarating, disturbing, interesting, disorienting and a number of other adjectives. Everyone at the table was anxious to try it and see what it did and how it works. I was struck by its awkwardness and obtrusiveness as […]
Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case
Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners: The appellate decision overturned all monetary awards against Yahoo! Inc. and reduced the monetary award against Yahoo…
How to Be a Badass Link Builder
If you build links like an actual human being then you’re building links like a badass. You’re making friends and your links are bulletproof. It’s hard work. It will take time, energy, and brainpower to increase your rankings and traffic.
#SMX London: Hardcore SEO Power Tools
During this session at SMX London, we had Steve Lock of Linkdex, Pete Wailes of SEOGadget, Stacey Cavanagh of Tecmark and Dixon Jones of Majestic SEO showcasing their toolbox of hardcore SEO power tools.
Post from Gianluca Fiorelli on State of Search
#SMX London: Hardcore SEO Power Tools
Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?
Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe the answer is an obvious yes, but it’s worth looking at some of the moats Yelp has built in local search that won’t make it so easy.
Google+ Hashtags: Initial Observations
One of the more interesting aspects of Google+ redesign in my opinion is the new way of #hashtag handling. This short post goes over a few basic observations I’ve made so far.
Triggering
What I find interesting is that certain keywords trigger the tag, while others do not.
…
The post Google+ Hashtags: Initial Observations appeared first on DEJAN SEO.
Paid Search Techniques and Updates from #SMX London Day 1
Kyle Pretorious the PPC Manager at Media Vision covered the Paid Search track at SMX London in May 2013 to bring you a post full of all the techniques, tips and updates from the day.
Post from Guestpost on State of Search
Paid Search Techniques and Updates from #SMX London Day 1
95% of UK Marketers Will Increase Digital Marketing Spend in 2013
The economy is down, but digital seems up, that is if you can believe numbers which are going around and if you look at how busy some (most) digital marketers are at the moment. This infographic from Marketwire shows the growth.
Post from Bas van den Beld on State of Search
95% of UK Marketers Will Increase Digital Marketing Spend in 2013
Google Local Adds New Troubleshooter to Move Reviews When a Business Relocates
Google has announced in the forums their ability and willingness to now move reviews when a business has moved locations and to remove reviews with significant brand changes for a given location. The request by the business to do so is done via a new troubleshooter. The guidelines that will apply to requests to move […]
Google Maps Gets a Brand New Look
Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new look.
SearchCap: The Day In Search, May 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visiblity & Keyword Competition Values Bing Ads announced a number of updates last…
Please visit Search Engine Land for the full article.
Google+ Gets Big, Image-Heavy Redesign
Google has revamped Google+. The new look and feel puts images front and center. While some new photo features and enhancements add some interesting functionality, the ridiculously huge cover photos are a bit hard for some users to swallow.
OK Google: ‘The End of Search as We Know It’
Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant online?
Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visibility & Keyword Competition Values
Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available…
SPONSOR MESSAGE: 2013 Digital Marketing Optimization Survey Results
This survey shows: 45% of marketers don’t have a mobile optimized site Testing is usually only performed on top entry pages 87% of those surveyed say less than half of visitors get targeted content Download now »
Please visit Search Engine Land for the full article.
Company Logos Coming to Google Search Results, Thanks to New schema.org Markup
Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site.