Yandex Islands: Interactive Snippets: A Webmasters Worst Nightmare?
Yandex, Russia’s most popular search engine, announced the launch of a beta of their Yandex “Islands” or as they describe it “interactive snippets,” yesterday in Turkey.
In short, interactive snippets lets searchers complete their goals directly in …
Google Study: Spend More On AdWords To Increase Your Movie Sales
Guess what? Google tells movie producers that if they want their movies to sell better they need to spend more with search ads or AdWords.
Google, I Want To Cloak…
Sometime the shortest responses are the best. A Google Webmaster Help thread has a long detailed example given by a webmaster looking to do some cloaking to make their site work…
Google Now: Taking the Search Out of Search
In a world filled with distractions, an effortless user experience is becoming a more desirable quality. Google is working to create the most effortless experience ¬– one that proactively delivers information before you even think to search for it.
Login With Amazon: What is it and Why Should Online Business Owners Care?
Amazon’s new sign-in service, Login with Amazon could be a foot in the door for online retailers to Amazon’s significant shopper base of more than 200 million active customers, and those potential purchases. But will shoppers buy-in?
I want to talk about Google Webmaster Tools
I have a few clients that keep complaining to me about how bad the webmaster tools data is. These are things I have seen so far.
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Google, Facebook, Microsoft, Yahoo Deny Involvement in NSA PRISM Spy Program
The U.S. National Security Agency (NSA) has been named in a massive surveillance operation which includes monitoring activity on multiple U.S. carriers and service providers. Companies deny giving the government direct access to their servers.
State AGs: Google Still Allows & Profits From Illegal Drug Ads
The National Association of Attorneys General (NAAG) is accusing Google of continuing to give consumers access to illegal and counterfeit goods — including drugs — in its search results, and letting sites that deal in such goods to advertise with Google. NAAG has asked Google co-founder…
Please visit Search Engine Land for the full article.
What Is a Link Scheme? Ask an SEO, Get a Wrong Answer
Everyone knows that Google expressly forbids the use of link schemes that are designed to influence their search results. Technically, they have no objection to any link scheme of any type that does not influence their search results (although, on the gripping hand, they do stress that whatever you do on your Websites should be done for visitors, not for search engines). SEO bloggers love to write serious-toned warnings against the use of link schemes. I have probably written a few myself, somewhere in the past. It’s an easy blog post to write and helps take up the slack on a slow blogging day. Technically, if you’re publishing a lot of content on a large Website (like a news site or a community resource blog) your editorial calendar should include occasional rewrites of important topics (or you should revisit them as incidental digressions in important articles) — but I digress. We innately, at some intuitive level, understand as a community that we should all be handing out anti-Link Scheme warnings like candy. People will mostly ignore them or interpret them in ways so as not to identify their own practices as constituting link schemes. Everyone “Building” Links Is Using One […]
Google Claims Searches & Paid Clicks Can Predict Box Office Success With 92% Accuracy
A newly released white paper from Google claims the search engine can predict a movie’s opening weekend performance within 92 percent accuracy based on search query and paid click volume. After evaluating search and paid click data for 99 top box office films in 2012, Google correlated the…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, June 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Pushes To Build Marketshare Through “Bing It On” For Faster Airport Wifi I got a surprise recently on my trip through Orange County’s John Wayne Airport….
Please visit Search Engine Land for the full article.
Mastering PPC: Budgeting Basics
The process of setting up campaign budgets can easily be overlooked when setting up a PPC account or new campaign, but there are a few things you may want to consider which could impact performance. Google and Bing do a great job explaining their budget settings. At a high level, Google and Bing allow you […]
SPONSOR MESSAGE: How To Sell Your Agency’s Inbound Marketing Services
Driving inbound leads from SEO, social media and PR makes sense for your clients, however it’s not an easy concept to sell. In this white paper, Optify explains the top 4 proof points needed to make a business case for your inbound marketing services. Plus, ideas for using these points with…
Please visit Search Engine Land for the full article.
Someone is finally talking about UGC and Google beating them down
I manage a lot of UGC sites for SEO and have seen plenty of traffic fluctuations in the past year.
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Google Adds “Are you the Business Owner?” Link to the Brand Knowledge Panel
Googler Jade W posted in the Google for Business forums that they have now added a link to the branded Knowledge panel result for local businesses that allows business owners to claim their listing directly from the main search result page. The link only shows on a direct branded search not on a category search. […]
Bing Pushes To Build Marketshare Through “Bing It On” For Faster Airport Wifi
I got a surprise recently on my trip through Orange County’s John Wayne Airport. When I tapped into the free wifi there, I was offered a “premium connection speed upgrade” if I took Bing’s Bing It On challenge. It turns out Bing has been doing this in several airports since…
Please visit Search Engine Land for the full article.
Day 1 of #SAScon 2013 – Top Tips and Takeaways
Three bloggers (Jackie Hole, Barry Adams and Claire Thomspon) from the State of Search team have spent the day at SAScon putting together all the key takeaways in one long post.
Post from Jackie Hole on State of Search
Day 1 of #SAScon 2013 – Top Tips and Takeaways
AdWords Image Extensions Bring Images to Google Search Ads
AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. It’s beta, and is officially called the image extensions beta.
How People Search For Movies on Google Predicts Box Office Revenues [Study]
A new study, “Quantifying Movie Magic with Google Search”, analyzed 99 films released in 2012 and has some surprising endings for movie marketers. Google has found a way to quantify movie search intent, but also predict box office performance.
Join Us June 13th in Seattle for an Advanced Local U
Join us on June 13th for Local U Advanced at SMX Advanced Seattle 2013 SMX Advanced is the leading destination for advanced, professional Online Marketers to learn the latest and greatest techniques and to network with their peers. In the vein of bringing the best content, the Local University crew are proud to be presenting […]