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Change is constant in search and social media marketing, and the next few months won’t be an exception: Google promises a significant Penguin update; Bing plans to roll out its version of Product Ads; authorship and authority will have greater influence on search results; and Twitter, Facebook and…
Please visit Search Engine Land for the full article.
How to Start YouTube Advertising in 9 Steps
Online video is huge and video viewing doesn’t seem to be slowing down any time soon. If you’re ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch a video – then this basics guide is for you.
Excellent Analytics Tip #24: Obsess About Real Business Profitability
The art of analysis often fails to deliver ginarmous success simply because of how limited our worldview is when we go about identifying bottom-line impacting insights. Hence, this is a post on a simple concept that will drag you out of your current “what is happening on my website?” comfort zone, and out of your […]
Excellent Analytics Tip #24: Obsess About Real Business Profitability is a post from: Occam’s Razor by Avinash Kaushik
Building The Case for Long-Form Content
Does long-form content work on the internet? Barry Adams outlines the various advantages of long content, from higher engagement to greater SEO value.
Post from Barry Adams on State of Search
Building The Case for Long-Form Content
Stay Smart Online
Dejan SEO partners with National Cyber Security Awareness Week
Dejan SEO has partnered with the Australian Government’s stay smart online national cyber security awareness week initiative for 2013.
The annual event will be held from 20-24th May 2013. The week is run in partnership with industry and focuses on raising awareness of cyber security risks facing Australian internet users; by promoting simple measures that can be taken to improve online security by protecting confidential information including personal and financial information online.
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The post Stay Smart Online appeared first on DEJAN SEO.
5 Pillars of a Successful Modern Web Design
The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function, multi-skilled approached to ensure maximum impact for your business. Balance is key.
SearchCap: The Day In Search, May 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain Google’s head of search spam, Matt Cutts, posted a new video…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain
Google’s head of search spam, Matt Cutts, posted a new video about a new change coming to Google’s search results related to the diversity of the results being displayed. Matt said that Google is launching “soon” a new change that will make it less likely to see results from…
Please visit Search Engine Land for the full article.
Bing Beams Up Star Trek Fans With Home Page Easter Egg, Klingon Translator
In conjunction with the arrival of “Star Trek Into Darkness”, Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for “beam me up” and a new language option to Bing Translator: Klingon.
Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference
Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow. They’ve nicknamed the new concept “Islands,” but are describing it functionally as “Interactive Snippets” and the next step on from rich snippets. To…
Please visit Search Engine Land for the full article.
Search In Pics: Google Blimps, Sullivan Junior At Google LA & A Google Mohawk
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google+ Blimps: Source: Google+ Danny Sullivan’s Kid At Google LA:…
Please visit Search Engine Land for the full article.
Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard
Google has updated the interface for AdWords Express, Google’s AdWords product designed for small businesses. Among the interface updates are a redesigned dashboard to show an at-a-glance look at ad views (impressions), clicks and calls generated as well as a pie chart that tracks monthly…
Please visit Search Engine Land for the full article.
From Authorship to Authority: Why Claiming Your Identity Matters #smxlondon
From Authorship to Authority: Why Claiming Your Identity Matters: This SMX London session consisted of Chelsea Blacker, Jim Boykin, Maile Ohye and Grant Simmons looking at this very topic.
Post from Gianluca Fiorelli on State of Search
From Authorship to Authority: Why Claiming Your Identity Matters #smxlondon
35% Will Block Google Images In Protest Of Change
About a month ago, we asked our readers if they are or plan on blocking Google Images after they noticed a huge drop in traffic since the new image search design launched…
Google Subject Specific Authority Ranking
As part of our coverage of the ten Google algorithm changes coming this summer, I wanted to make sure you all saw that Google was coming up with a technique to determine which sites are authorities in specific topics. Now, if Google determined…
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Gaining Access To The New Google Maps
As we expected, Google introduced the new Google Maps interface and features at Google I/O.
The new maps are no longer a “static map” but now the maps are “immersively interactive” said…
Google Adds Organization Schema Markup For Knowledge Graph Logos
Google has announced they’ve added support for the schema.org markup for organization logos within the search results, specifically not the search snippets but within the knowledge graph…
Google Drops The “Translated Foreign Pages” Search Filter
Google has dropped yet another search filter option from the search results. This one is named “Translated Foreign Pages…
Google Maps Will Allow You To Move Reviews To A Different Listing
Jane Wang from Google announced in the Google Business Help forums that you can now make a request for Google to move your businesses reviews from one listing to another…
Your Rankings Drop Around May 15th? May Be Due To Link Networks Google Busted
On May 15th, Google’s head of search spam, announced on Twitter that Google has taken “action on several thousand linksellers in a paid-link that passes PageRank network.”
Google has done this time and time again…