Live @ SMX East: Creating, Testing And Optimizing Paid Search Ads
Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, schedulin…
Summer School: Learning from the Experts, Marty Weintraub
What is the best education, what background is important? Marty Weintraub, US Search Personality and founder of AimClear tells you what to do.
Post from Bas van den Beld on State of Digital
Summer School: Learning from the Experts, Marty Weintraub
The Creative Process: An Overview
In my 3 or so years in Digital Marketing I’ve been involved in a number of ‘creative’ pieces. At the beginning you know what you want the end goal to be (brand mentions, links, referrals, shares etc.), but you need a structure in place to keep the project on track and ensure that throughout managing […]
The post The Creative Process: An Overview appeared first on Builtvisible – A Creative Digital Agency.
Google Announce HTTPS Is A Ranking Factor
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Announce HTTPS Is A Ranking Factor appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
The Opportunity Cost of Choosing the Wrong Clients
It’s been almost two years since Siege Media originally came to life. It’s been a wild two years, where I’ve moved from Seattle, to Long Beach, to San Diego, where Siege Media is doing great and continuing to grow. We are now a team of seven people and business is booming – but that’s not to […]
The post The Opportunity Cost of Choosing the Wrong Clients appeared first on Ross Hudgens.
HTTPS as a ranking signal
Webmaster level: all
Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.
Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.
We want to go even further. At Google I/O a few months ago, we called for “HTTPS everywhere” on the web.
We’ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging.
For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.
In the coming weeks, we’ll publish detailed best practices (we’ll add a link to it from here) to make TLS adoption easier, and to avoid common mistakes. Here are some basic tips to get started:
- Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
- Use 2048-bit key certificates
- Use relative URLs for resources that reside on the same secure domain
- Use protocol relative URLs for all other domains
- Check out our Site move article for more guidelines on how to change your website’s address
- Don’t block your HTTPS site from crawling using robots.txt
- Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.
If your website is already serving on HTTPS, you can test its security level and configuration with the Qualys Lab tool. If you are concerned about TLS and your site’s performance, have a look at Is TLS fast yet?. And of course, if you have any questions or concerns, please feel free to post in our Webmaster Help Forums.
We hope to see more websites using HTTPS in the future. Let’s all make the web more secure!
Posted by Zineb Ait Bahajji and Gary Illyes, Webmaster Trends Analysts
Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites
Google To Give Secure Sites A Ranking Boost Google has announced (the blog post hasn’t gone live yet, actually) that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost. Google says this gives websites a small ranking benefit,…
Please visit Search Engine Land for the full article.
7 Empowering Presentations and More from MozCon
Posted by EricaMcGillivray
At the MozPlex, we’re all still coming down from the incredible energy, excitement, and new ideas that MozCon brings every year. Thank you again to all of you who joined us to make this year’s MozCon the best ever. For those of you who couldn’t join us, we wanted to share some of the best slide decks from MozCon (videos coming next month!) and also share
downloads for all the decks from MozCon.
Additionally, for those planning ahead, make sure to buy your early bird ticket for MozCon 2015. We expect to sell out again, so grab this great deal now!
Mad Science Experiments in SEO & Social Media
by Rand Fishkin
Rand’s put on his lab coat, literally, and dived into SEO and social media experiments. He looked at the correlations and causations for everything from how rapid tweeting of photos affects follower gains/losses to how clicks might influence SERPs.
You are So Much More than an SEO
by Wil Reynolds
Wil once again brought his A-game and his push that SEO is a growing field and we SEOs must grow with it. He brings us all together in a presentation exploring how with our colleagues in other marketing disciplines, we’re failing to capture business for our brand or clients.
Bad Data, Bad Decisions: The Art of Asking Better Questions
by Stephanie Beadell
Stephanie taught us how to think about the questions we ask in surveys differently. Are we biasing our audience and leading them to answering our survey in a certain way? Are we collecting the wrong types of data?
YouTube: The Most Important Search Engine You Haven’t Optimized For
by Phil Nottingham
Phil brought his video expertise back to the MozCon stage. This year, he tackled YouTube, the world’s second largest search engine, but one often ignored by marketers. Phil puts you on track to stop being befuddled and make a YouTube plan for your brand.
How to Never Run Out of Great Ideas
by Dr. Pete Meyers
Pete surprised everyone this by talking about not the Google Algo. Instead, he dove into one of his other passions: creating great content. Pete shows you how to be brave and build out your big idea.
Scaling Creativity: Making Content Marketing More Efficient
by Stacey (Cavanagh) MacNaught
Stacey’s presentation followed up Pete by diving into how to make the content process happen, especially if you have multiple clients or work at an agency. She addressed how to find the right audience for your content. And then how to throw all your ideas on the table and sort out the best ones.
How to Use Social Science to Build Addictive Communities
by Richard Millington
Rich believes in the power of communities. He walked the MozCon audience through how to build up a community through shared experiences and rituals. Rich also showed how to make a business case for community building.
Can’t get enough MozCon decks?
You can download all of them in the Agenda section on the MozCon page.
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Google Management Lessons Book Coming From Eric Schmidt
Google Executive Chairman Eric Schmidt and former Google SVP Jonathan Rosenberg have written a new book called How Google Works. Not yet published but available for pre-order, it’s a wide-ranging discussion of corporate management drawing upon the lessons the two men learned over a decade at…
Please visit Search Engine Land for the full article.
SearchCap: Google+ Authorship, Bing Mobile Problem & The New Foursquare App
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Right To Be Forgotten” To Blame For Removal Of 50 Wikipedia Links From EU Search Results According to a release today from the Wikimedia Foundation,…
Please visit Search Engine Land for the full article.
“Right To Be Forgotten” To Blame For Removal Of 50 Wikipedia Links From EU Search Results
According to a release today from the Wikimedia Foundation, 50 links to its Wikipedia site have been removed from Google search results in Europe on account of the recent Right to Be Forgotten legislation. From the release: As of July 18, Google has re…
Google Merchant Center Adds Shipping Tool
The Google Merchant Center has added a shipping rates tool that allows sellers to display more accurate total prices to consumers.
8 Free Must-Attend Networking Events at ClickZ Live San Francisco
Heading to ClickZ Live San Francisco? You don’t want to miss out on all the great, easy and complimentary ways to network with peers, make connections with top brands and more. Here’s your inside guide to the events happening right around the corner.
Google’s Top Heavy Ad Algorithm & The SEO Catch-22
The SEO Catch-22: You’ve done all of the typical technical and content SEO stuff but your organic traffic keeps trending downwards Your SEO guy suspects the culprits are the above-the-fold in-content Adsense units designed to look like content Problem is they are your top performing ad units by a factor of at least 10x […]
The post Google’s Top Heavy Ad Algorithm & The SEO Catch-22 appeared first on Local SEO Guide.
The Incredible, Vanishing Authorship Program — Step Right Up, Folks!
The Google Authorship program could be experiencing the death of a thousand paper cuts as yet another feature of the program — author stats — has gone missing. That’s on top of the recent announcement author photos would be dropped in search results.
Google Maps Currently Taking Users To The Moon & Mars
Google Maps used its Google+ profile yesterday to announce a new out-of-this-world feature, allowing users to explore the craters on Mars and take a virtual trip to the moon. The announcement marked NASA’s Curiosity Rover expedition to Mars, which has spent the last two year’s roaming…
Please visit Search Engine Land for the full article.
New Foursquare App Bets The Company On Personalization
After months of anticipation the new Foursquare app has finally arrived. It will be available this morning from the three major app stores. The new app is built around two principal concepts: Tips and Tastes. It attempts to create a better “local search” experience using data (in the…
Please visit Search Engine Land for the full article.
Pinterest: The Must-Have Social Media Platform
These days it seems like there’s a new site that pops up every day claiming to be the next best thing when it comes to promoting your business, but does your site really need another social media platform to manage? Well, if you’re going to add additional social platform to your roster, Pinterest is the […]
Making Hay While the Sh*t Flies – What Should Union Street Do Now?
The internet is a funny place. A world of opportunity and a world of pain. The Union Street Guest House is in the middle of a maelstrom of its own creation. One that if managed properly could serve them well over the long haul and if managed improperly could flag them for years. There’s no […]
6 Reasons to Join us at SearchLove
It’s six weeks until the first speaker takes to the stage at SearchLove San Diego, ready to share their freshest and most inspiring insights with a room full of ambitious online marketers.