Google Now Auto-Merging Google+ Pages Into Google Places Dashboard Listings
First spotted on Linda Buquets forum earlier today, Google has announced that they have started auto-merging G+ social functionality into basic (upgraded) Dashboard listings. Here is the Google announcement (bold is mine): Starting today, some pages managed in the new Google Places for Business dashboard will be automatically upgraded to have social features. We will […]
Without Fanfare, SEMPO Turns 10
Today marks the 10th birthday of the Search Engine Marketing Professional Organization – SEMPO – formed to be a trade advocacy body for the search marketing industry. What’s a decade of the group produced? An annual industry survey. Beyond that, little that really seems to stand…
Please visit Search Engine Land for the full article.
48 Billion Video Views, 19.6 Billion Ad Views in July
According to comScore, 187 million Americans watched more than 48 billion online content videos in July. YouTube’s U.S. audience swelled 6 percent to 168 million in July, while their ad impressions grew 3 percent to 3.4 billion.
SPONSOR MESSAGE: Understanding Ad Campaign Effectiveness
Understanding what drives customers to take action is critical to your advertising investments. With a flood of available metrics along the path to purchase, advertisers must wade through data in an attempt to understand the metrics that truly matter. …
Google’s Matt Cutts: Once Again, +1s Have No Direct Impact On Rankings
Google’s head of search spam, Matt Cutts, said once again that Google’s +1 data has no direct impact on their web search ranking algorithm. Moz published a story today named Amazing Correlation Between Google +1s and Higher Search Rankings in which Matt Cutts responded to in Hacker News…
Please visit Search Engine Land for the full article.
3 Ways to Get the Most Out of SES San Francisco
Whether you’ve already decided you’re going to the SES conference in September or you’re still on the fence, here are some of the ways SES makes the experience unique are some tips on how to get the most value and return on your investment.
No sooner does Cyrus Shepard proclaim “an amazing correlation” between the number of GooglePlus +1’s and higher search rankings, then Matt Cutts debunks it.
No sooner finished reading Cyrus Shepard’s Moz post, “Amazing Correlation Between Google +1s and Higher Search Rankings” when I saw Hobo S
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Google Analytics Expands Attribution Capabilities for Premium Users
Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make on their way to conversion on your website. The Data-Driven Attribution feature is live for all users worldwide.
Matt Cutts debunks Google Plus Votes as Important Ranking Factors
There’s a lot of strange seo news about at the moment, because of ‘correlation’ studies showing Google Plus votes as correlating with high rankings. I chimed in: google plus votes are not the no1 ranking factor. You can tell, by looking. — Shaun Anderson (@Hobo_Web) August 20, 2013 … though somebody with a lot […]
Mining User Data in Excel with the FullContact API
Recognized and prominent brands (like Target) are turning to big data to mine user information to find the best ways to reach and retain their customer base. Why let the big guys have all the fun? If you have a list of your users’ email addresses, that’s all you need to get your users’ personally identifiable information and […]
The post Mining User Data in Excel with the FullContact API appeared first on SEOgadget.
How to Reboot Search Engine Optimization for 2013 and Beyond
Search engine optimization is neither dead nor in need of redefinition. As always, SEO bloggery is publishing a broad spectrum of opinions, defenses, and justifications in the wake of Google’s latest round of link filtering. These blog posts have begun to raise an important issue: should we redefine SEO or conclude that it’s time to move on? There is, I think, something to be said for the inadequacy of popular definitions of Search Engine Optimization. For example, the definition provided in SEO Theory’s glossary reads: Search Engine Optimization — Noun phrase. The practice of designing, modifying, and/or supplementing Web documents to rank well in search engines. Now mostly superceded by link building (q.v.) and/or link baiting (q.v.). I have used this definition and variations of it for many years, all the while talking about the SEO Cycle, which I have usually defined as: Keyword Research Content Production Link Placement Measurement Analysis Do you see the disconnect here? The definition we provide for SEO really only describes — at best, and only with some approximation — one step in the SEO Cycle. So while there is sound basis for arguing that we need to redefine search engine optimization, I realize that […]
Google Adds Waze Traffic To Maps App, Search To Waze
The first “synergies” from Google’s Waze acquisition are being rolled out to both Google Maps and Waze users. Google announced this morning in a blog post that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android): Users of Google Maps for Mobile…
Please visit Search Engine Land for the full article.
50+ More Things Every Link Builder Should Know
A year ago, I wrote a post about 50+ things that every link builder should know. Over the past year, link building has definitely gotten a lot tougher — it’s been renamed several times, become more vilified than ever, and generally taken a beating. However, it still holds up as a viable…
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3 Sustainable SEO Tips: Why Recover From Google Updates? Don’t Get Hit!
Wouldn’t you love to be in a place when you laugh in the face of Google algorithm updates, rather than figuring out how to recover? You can, by focusing on your branding, not your ranking; giving users a good experience; and preserving your URLs.
New: View AdWords Data Trends By Time Period In The Graph View
As some sharp eyed users noticed yesterday, Google has now confirmed the roll-out of graphical time period segmentation. A new drop down allows you to view AdWords data by day, week, month and quarter on the graph. The new feature makes it easy to view…
Hitting the PPC Wall – Tips for Scaling Up
Hitting the PPC Wall – Tips for Scaling Up
Post from Jackie Hole on State of Search
Hitting the PPC Wall – Tips for Scaling Up
What’s In Your SEM Toolbox? I’ll Show You Mine…
A question I get asked pretty often is, “What tools do you use for managing paid search ad campaigns?” I love this question, especially when there are other paid search managers within earshot. Everyone’s got their favorite tools and everyone wants to add their two cents’…
Please visit Search Engine Land for the full article.
Best & Worst Ways To Influence Local SEO Rankings
The vast majority of local businesses out there – even those heavily invested in digital and mobile marketing – are constantly looking for insights on how they can improve their placements in Google’s search engine results. While there’s plenty of advice available on specific tactics ranging from…
Please visit Search Engine Land for the full article.
Google+ To Move Support Forums To, Um, Google+
I always felt it was weird that the Google+ support discussion forums was in a Google Groups area and not in Google+ communities.
I know communities was not a feature within Google+ on day one but it has been around for a pretty long time now…
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Google AdWords Adds Time Aggregation To Charts
The Google Ads Google+ account and Jon Diorio from the Google AdWords team announced a new small but useful feature available in the Google AdWords console for advertisers.
Now you can control the time aggregation on AdWords charts to show data by day…